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ABN AMRO this morning reports that Zenith will downgrade its ad spend forecasts for 2002 citing a ‘lag’ in US spending as adspend struggles to catch up with the improving economy. Zenith now believes that the advertising market will not recover until Q4 2002. The new figures from Zenith compare with those from ABN AMRO… Continue reading Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts

The worst performance in yesterday’s media market came from SMG, which saw shares fall 8.03% to close at £1.37˝ following speculation that the company was about to quit Scottish Radio at a loss.Carlton and Granada saw stock fall yesterday after Deloitte & Touche confirmed that it is preparing ITV Digital for sale (see ITV Digital… Continue reading Sharewatch

The IPA’s quarterly Bellwether report, published today in the Financial Times, has given more credence to the argument that the media recession is coming to an end, revealing that more of the 200 advertisers surveyed raised their current year marketing budgets in the first three months of this year, rather than cutting them.Of those advertisers… Continue reading Hope For Recession End From IPA Bellwether

The Mirror has dropped its red masthead and has reverted back to its original title, the Daily Mirror, as part of a revamp to position itself as a “serious” newspaper.The new look paper, which debuts today, features a new masthead with white letters underlined in red, while a picture takes up the whole of the… Continue reading Mirror Drops Red Top For New Look

The Wireless Group (TWG) and Emap have formed a joint venture to apply for the local digital multiplex radio licences in Swansea and Stoke-on-Trent.The arrangement will see TWG take a 70% stake in the venture, while Emap takes on the remaining 30%. As part of the agreement Emap will also take a 20% stake in… Continue reading Emap And TWG Team Up For Multiplex Bids

The ITC has published its annual report and accounts for 2001. In it, the Commission looks at what it terms the “severe financial pressures on the commercial sector”, evaluates its public commitments to produce a rich genre mix of high quality programming and assesses the changes in public tastes.Introducing the report, Sir Robin Biggam, ITC… Continue reading ITC Publishes 2001 Report And Accounts

According to analysis of March circulation figures from the Audit Bureau of Circulation (ABC), the overall circulation for national newspapers fell 0.9% compared to February.The heaviest loss in percentage terms was at the Daily Express, which saw a 4.9% decrease compared to the previous month. In numbers terms, the biggest fall was at leading daily… Continue reading ABC National Newspaper Round-Up – March 2002

TV And Online Ad Mix Generates Greater RecallThe Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002.The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in… Continue reading TV And Online Ad Mix Generates Greater Recall

According to analysis of March circulation figures from the Audit Bureau of Circulation (ABC), the overall circulation for national newspapers fell compared to February.The heaviest loss in percentage terms was at the Daily Express. In numbers terms, the biggest fall was at leading daily tabloid the Sun, which saw a decline in readership month on… Continue reading ABC National Newspaper Round-Up – March 2002

Chrysalis Radio has signed a six-figure, three-month advertising deal with Tetley, which is to become the first brand to sponsor breakfast shows on London’s Heart 106.2 and 100.7 Heart FM in the Midlands.The deal, which begins on 24 April, will see Tetley Tea trails and credits run during the Jono And The Morning Crew show… Continue reading Chrysalis Brings Tetley To Heart Listeners