New research has been released revealing the attitudes of advertisers and agencies across Europe towards email, SMS and interactive TV advertising. Overall, it was found that interactive media is seen as more of a potential marketing communications tool than an advertising one, but that advertisers are still uncertain on how to use it in the… Continue reading IAB Reveals Europe’s Attitudes To Interactive
Cable and Wireless, which is nearing the end of a £1.2bn share buy-back programme, was one of the worst performer’s in yesterday media market. Stock was down 7.32% to close at £1.90, a loss of 15p on the day before.Pearson, which is rumoured to have entered into exclusive talks with a management team concerning the… Continue reading Sharewatch
Richard Desmond is cutting the price of his Express titles and is launching a TV advertising campaign in an attempt to halt declining sales.The promotion begins tomorrow with the cover price of the Saturday Express reduced from 50p to 25p and the Sunday Express cut from £1 to 50p. From Monday, the Daily Express will… Continue reading Desmond Cuts Price Of Express Titles
ITV has reportedly been forced to lower the cost of sponsorship for its World Cup football coverage due to a lack of interest from advertisers.The broadcaster had hoped to attract bids of around £3.5m for sponsorship, which would have accompanied all of its programming during the four week competition. However, according a report in today’s… Continue reading ITV World Cup Sponsorship Under Threat
Advertising is failing to keep up with the rapidly changing lifestyles of male consumers and is too heavily reliant on outdated stereotypes, according to Russell Davies, head of strategy at Wieden & Kennedy.Speaking at Emap’s Men’s Seminar yesterday, Davies said that the majority of brands are failing to inspire young affluent males, who have never… Continue reading Ads Are Missing The Mark With Men
GWR benefited from a review by a broker regarding consolidation, which pushed shares up 26p or over 10% to £2.81. Fellow radio owner Chrysalis also did well yesterday, ending up 22˝p at £2.87˝.With the future of digital TV in the UK still unclear (see BBC And BSkyB May Rescue Digital TV), shares in BSkyB slipped… Continue reading Sharewatch
Headline-grabbing shows Footballers’ Wives and Big Brother are set for further appearances on UK screens, following announcements by ITV and Channel 4.The first series of ITV1 drama Footballers’ Wives aired earlier this year, gaining interest from both the public and the press. The series has since been sold around the world to territories including Ireland,… Continue reading Big Brother and Footballers’ Wives To Return
The Observer‘s supplements are the latest titles to join the spate of redesigns occurring across the print industry, by re-jigging its Life and Observer TV magazines.From 21 April, Life will appear in a new size glossy format and be called the Observer Magazine, while Observer TV will be changed to an A5 format and have… Continue reading Observer Revamps Life and TV Listings
The Digital Radio Development Bureau (DRDB) has unveiled a new brand identity and logo for use by all its members, in an attempt to create consistency across the industry.The new logo (pictured) can be used under licence from national digital radio broadcaster Digital One on all literature and point-of-sale material and advertising. It has been… Continue reading DRDB Unveils New DAB Identity
BBC Worldwide is preparing to launch its Live & Kicking replacement, It’s Hot!. The launch on 16 April has been preceded with a sampling campaign which saw over 2 million preview issues distributed with the Sunday Mirror and with other BBC Worldwide titles including Top of the Pops.The magazine, aimed at 9-13 year olds, will… Continue reading BBC Worldwide Prepares For Teen Title Launch
