The National Readership Survey (NRS) has released readership figures for February 2002. Overall the national newspaper market has seen a minor decline, although some dramatic performances, both positive and negative, were seen in the broadsheet and tabloid markets.The largest year on year increase in readership was seen at the Guardian, which saw a 22.2% increase.… Continue reading NRS National Newspaper Round-Up – February 2002
The National Readership Survey (NRS) has released readership figures for February 2002. Overall the national newspaper market has seen a minor decline, of 0.4% year on year, although some dramatic performances, both positive and negative, were seen in the broadsheet and tabloid markets.The largest year on year increase in readership was seen at the Guardian,… Continue reading NRS National Newspaper Round-Up – February 2002
The increasingly important role of SMS advertising in the marketing mix became evident today with news that two major UK brands are to launch SMS marketing initiatives.Wireless media company Nightfly has launched what it claims is the UK’s largest ever outbound SMS marketing campaign for drinks company Smirnoff. The permission-based campaign is aimed at increasing… Continue reading Major UK Brands Turn To Text
Viacom Outdoor has confirmed that the launch of its XTP cross-track projection technology in the London Underground has been delayed due to “safety issues”.Trials of the XTP system, which projects digital images onto special screens in tube tunnels, were due to begin this month and Viacom has secured 10 major brands to partner the project… Continue reading Viacom Outdoor Delays Launch of XTP
JCDecaux International has secured a five year, £61m pan-European advertising deal with Unilever.The deal will see Unilever brands including Cif, Domestos and PG Tips advertised across JCDecaux’s network of sites in 22 European countries. The alliance is intended to focus on building brand awareness and promoting Unilever products in developing markets.In the UK the partnership… Continue reading JCDecaux Secures £61m Deal With Unilever
Boddingtons has become the first alcohol brand to be allowed to advertise on taxis in Manchester. Three designs featuring city landmarks will appear on 20 taxis for the next 12 months, backed by interior tip seat advertising and branded receipts.Andrew Barnett, managing director of Taxi Media, said: “Manchester has become the 2nd city in England… Continue reading Boddingtons Is Taxi Ad First In Manchester
Reuters was one of the best performers in yesterday’s media market with shares rising 3.79% to close at £5.62, following rumours that the the news and financial information group might buy back its online trading arm Instinet.Granada also performed strongly with shares improving 2.37% yesterday to finish at £1.40ź after Merrill Lynch reiterated its “strong… Continue reading Sharewatch
The Independent has had a rocky ride since its launch in 1986. Initially the title received a warm welcome and quickly found itself to be the flavour of the moment, with editor and co-founder Andreas Whittam Smith achieving both sales and editorial acclaim. Within five years circulation was up almost 30%, but as the paper… Continue reading Feature: Making Over The Independent
The ITC has released cable TV statistics for the fourth quarter of 2001, which shows that the rate of growth in cable TV uptake was slower, at 1.5% year on year, compared to the previous quarter, when it was 6.5%. The subscriber base had reached 3.62 million by December 2001, representing 15% of all households.… Continue reading ITC Releases Cable Statistics For Q4 2001
The ITC has released cable TV statistics for the fourth quarter of 2001, which shows that the rate of growth in cable TV uptake was slower, at 1.5% year on year, compared to the previous quarter, when it was 6.5%. The subscriber base had reached 3.62 million by December 2001, representing 15% of all households.… Continue reading ITC Releases Cable Statistics For Q4 2001
