More Newsline articles

The Italian advertising market declined by 7.6% during January, with all media showing negative trends, according to ACNielsen data analysed by ABN Amro. The Italian market was one of the last European advertising markets to succumb to the weakening ad environment in 2001 (see Once Strong Italian Ad Market Now Shows Downward Trend). The January… Continue reading Italian Ad Market Declines 7.6% In January

ITV advertising revenues at Granada fell by 12% during the six months to March 2002, with March forecast to be down by 6% and April by 13%, according the company’s AGM statement released this morning. A return to growth, of 9%, is predicted for May, but Granada warns that whilst this is positive, it may… Continue reading ITV Revenues Down 12% In H1, Visibility Still Limited

New research suggests that traditional classified advertising is losing out to online recruitment sites with a huge number of people looking to the internet to find employment. According to eMarketer, a recent survey which polled more than 36,000 residents of the European Union, Iceland and Norway, including both internet users and non-users, found that 30.2%… Continue reading Online Jobs Boom Signals Gloom For Classifieds

Email has officially become more popular than post, says Net Value, with the number of emails being sent and received from UK households exceeding letters by nearly 300 million in January 2002. NetValue reported that more than 452 million emails were sent and received by British homes in January in addition to more than 100… Continue reading Email Now ‘More Popular Than Post’ Says Net Value

Almost 9% of the worldÂ’s population now has access to the internet according to a report compiled by Nua. Based on data collected from various sources, Nua estimate that the global internet audience had grown to 544.2 million users by the end of February 2002. An increase of 30.79 million users since August 2001 when… Continue reading Global Online Population Continues To Grow

Despite falling from the ‘heady days’ of triple-digit growth, internet advertising still outpaced the rest of the UK media industry last year, rising 28% year on year, according to a brief released by Forrester Research this week. The latest statistics from Evaliant’s AdWatch ad tracking service show that the overall UK online advertising market reached… Continue reading UK Online Advertising Grows 28% In 2001

Consumer spending is outpacing GDP growth in the UK and as such is acting as a significant driver for media growth, according to ABN Amro. The broker says that consumer expenditure accounts for almost 50% of industry revenues and its current resilient growth is providing a significant secular driver for media. In a sector note… Continue reading Consumer Spend Drives Media Industry Growth

Jupiter Media Metrix yesterday forecast that revenues from paid online content will grow to $5.8 billion by 2006, up from $1.4 billion in 2002. According to Jupiter revenues for general content will rise from $700 million in 2001 to $2.3 billion in 2006 whilst revenues from online games and digital music will total $1.8 billion… Continue reading Online Future Will Mirror Cable TV, Says Jupiter

According to Scarborough Research, mobile phone ownership in the US has grown by 29% over the past two years. Almost two thirds – 62% – of American adults now own a cell phone. In 1999, only 48% of US adults owned a cell phone and in 2000 the total had grown to 55%. Scarborough believes… Continue reading US Mobile Phone Growth Will Continue, Says Scarborough

IPC has promoted its head of marketing for TV listings division IPCtx to marketing director. Jemima Ransome, who has recently led both the advertising agency and below-the-line agency pitches for the company, will now join the tx Board and take on full responsibility for marketing activity across a portfolio consisting of What’s On TV, TV… Continue reading IPCtx Makes Marketing Promotion