Rumours are emerging that troubled pay-TV platform ITV Digital is to go into administration later today. The company has refused to comment on speculation, but a statement is expected this afternoon.More details will appear on MediaTel NewsLine as they emerge…
In February, the number of internet users in the UK fell. Although this has happened before, previous declines have been the results of seasonal trends – students not online during summer holidays and so on. Early indications for March suggest that the decline in numbers is continuing, prompting BMRBi to forecast that the decline is… Continue reading UK Internet Population Drop Off Suggests Trend, Says BMRB
The Advertising Standards Authority has ordered Universal International Pictures to withdraw a controversial poster for the new Ali G film after it generated over a hundred complaints in less than a week.The poster, which features Ali G with his arm between a naked women’s legs, has been branded “offensive” and “unsuitable” by members of the… Continue reading ASA Orders Withdrawal Of Ali G Poster
Ongoing talks and doubts about the future of ITV Digital and its dispute with the Football League over broadcasting rights (see ITV Digital In Salvage Talks) caused Carlton and Granada, the group’s joint owners, to see shares fall yesterday.Carlton saw stock slip 8.22% to close at £2.62˝, in what was the worst media performance of… Continue reading Sharewatch
There’s no getting away from it: Sport and TV need each other. But how have a load of men in silky shorts chasing a ball managed to bring a whole digital TV platform to its knees? Or should that be, how has the success or lack thereof of a marketing campaign based around a knitted… Continue reading NewsLine Column: TV’s Own Goal
RAJAR has published more details of its own testing of electronic audience measurement systems, following Wireless Group chief Kelvin MacKenzie’s criticism of the diary system last week (see TWG Uses Trial Results To Challenge RAJAR).MacKenzie’s comments accompanied the release of research the Wireless Group had undertaken, off its own back, of one of two systems… Continue reading RAJAR Details Electronic Measurement Testing
EMAP: Consumer Mags Revenue Stable, Radio WeakPublishing group EMAP says that it is taking a cautious view of the advertising marketplace and is planning for just ‘modest’ revenue increases for the coming year.In a trading statement for the year to 31 March 2002, the company this morning said that forward advertising bookings are showing some… Continue reading EMAP: Consumer Mags Revenue Stable, Radio Weak
Nielsen/NetRatings has launched a planning tool for the online media industry called TargetMaster, which it claims is the first reach and frequency tool for internet audience measurement.The system, which has been developed in partnership with advertising and software company IMS, allows media planners and buyers to assess the impact of their planned campaigns prior to… Continue reading Nielsen Launches Online Planning Tool
Email marketing is becoming more popular than traditional direct marketing with more than 80% of the UK’s online population receiving an electronic direct mail (e-DM) during December 2001, according to a report from NetValue.The report shows that the amount of e-DMs sent last year increased by more than 100%, with the number of marketing emails… Continue reading Email Marketing On The Increase
I Feel Good has confirmed that its new men’s magazine is to be called Jack and will launch on 25 April priced at £2.50.Jack will be a biannual initially, with the autumn/winter edition due out on 25 August and will appear as a monthly title from the November issue. The magazine will adopt the A5… Continue reading IFG To Launch Jack For Lads
