ISBA has warned that the closure of ITV Digital could have long-term damaging effects on advertisers unless the Government takes action to prevent BSkyB gaining a monopoly in digital broadcasting.ITV Digital went into administration last week after talks to resolve an ongoing dispute with the Football League over TV rights collapsed (see Administration For ITV… Continue reading ISBA Warns Of Digital Monopoly
Pace Micro Technology has launched its new low-cost digital receiver allowing UK viewers to switch to digital TV without having to subscribe to digital platforms such as Sky or the beleaguered ITV Digital.The digital adapter, which is available for under £100, allows viewers to access up to 14 free-to-air channels and is being hailed as… Continue reading Pace Of Digital TV Increases
Internet advertising is increasing, according to the latest research from LemonAd, which shows that the number of websites being used by the UK’s top ten online advertisers grew by 24% during March.The research shows that computer manufacturer Dell ran the most online ad campaigns during March, followed by Freeserve, which used over 50 sites to… Continue reading Growth Continues For Online Advertising
The Radio Authority is inviting comments as part of the public interest test it is conducting into the Kent Messenger Group’s (KMG) acquisition of Medway FM Ltd, which owns Mercury 107.9 FM, a station broadcasting in the same area as some of the Kent Messenger Group newspapers.The test is being conducted due to the broadcasting… Continue reading Radio Authority Puts KMG Acquisition To Test
IPC is to invest £5m in a multi-media marketing campaign for celebrity magazine Now. The move is the latest in a series of indications from the magazine industry that some confidence is returning.The Now campaign, designed, according to Sam Philips, IPC marketing director, to “up the ante on the marketing front”, will begin with a… Continue reading IPC Puts Up £5m For Now Marketing
Carlton and Granada saw shares rise yesterday on the possibility that they will no longer have to invest in troubled pay-TV platform ITV Digital, which has been put into administration (see Administration For ITV Digital Confirmed). Carlton was up 2.16% to close at £2.72, while Granada climbed 2.89% to finish at £1.42˝, an increase of… Continue reading Sharewatch
The Digital Radio Development Bureau (DRDB) has launched the second phase of its advertising campaign on analogue radio stations, designed to raise awareness of digital radio.The ads, which feature veteran DJ John Peel, are 20, 30 and 40 second slots which will run on Classic FM, Virgin AM and over 60 local analogue stations for… Continue reading DRDB Rolls Out New DAB Awareness Ads
JCDecaux has launched what it claims is the first permanent specialised network of LED update screens in the UK.The network includes 15 poster sites nationwide and offers advertisers a feature that provides real-time information on a selection of JCDecaux’s UK 96-sheets, 48-sheets and bus shelters. The system will be introduced to provide information about the… Continue reading JCDecaux Rolls Out LED Network
The Advertising Association (AA) has welcomed the Government’s decision to abolish the heavy restrictions on gaming and betting advertising and is calling for a new code of practice to be implemented without delay.The AA has been campaigning for the deregulation of advertising in this sector for some time and earlier in the week the Government… Continue reading AA Welcomes Relaxation Of Gambling Ad Restrictions
Maiden Group this morning released full year results for 2002 revealing a decline in underlying sales although the company still outperformed the outdoor market.Outdoor sales revenue was £80.3 million, a slight increase on 2000 totals of £80.2 million. Underlying outdoor sales were down 0.8%, compared to decline in outdoor market of 2.8%. Maiden said that… Continue reading Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002
