Harper Collins has become the first UK publisher to launch an SMS advertising campaign after signing a deal with Attic Futura’s teen magazine Sugar to promote a series of new books to teenage girls.Harper Collins has signed a deal with teen title Sugar allowing it to utilise the magazine’s database of 7-16 year old girls… Continue reading Harper Collins Breaks Into SMS With Sugar
Women’s portal iVillage UK has been confirmed as the leading women’s website in the UK, following its first ABCe audit.The site, which is a joint venture between supermarket chain Tesco and iVillage Inc, gained 541,596 unique users in the month ended January 31 2002 and registered 6.9 million page impressions. The figures are higher than… Continue reading ABCe Puts iVillage At Top Of Women’s Web
Flextech Television Sales has launched as an independent business and will now be known as ids – interactive digital sales.ids managing director Mark Howe said that the launch would expand the scale and reach of the group’s sales proposition, therefore adding value for customers. “By establishing ourselves as an independent company we will reap the… Continue reading Flextech Television Sales Gains Independence
Media and advertising agencies are more optimistic on the outlook for a US media market recovery than are the advertisers themselves, according to the results of a survey conducted by Jack Myers Report. The quarterly Advertising Confidence Index research questions chief executives of client companies (advertisers), media planning/buying agencies and ad agencies, asking about their… Continue reading Agencies More Optimistic On US Media Recovery Than Advertisers, Finds Myers
The decline in IT spending in Europe has bottomed and the beginnings of a gradual recovery are now appearing, according the latest data on technology expenditure in western Europe, compiled by IDC and released this month. IDC has increased its 2002 growth forecast for annual IT spending in western Europe from January’s 6.4% figure to… Continue reading European IT Spend Recovery Now Emerging, Says IDC
A new report from eMarketer analyses potential future growth in the video on demand (VOD) market. Despite the obvious attractive consumer benefits of VOD, eMarketer points out that the service faces some serious competition in the shape of the nascent personal video recorder (PVRs) market, the existing home video market and from the growing DVD… Continue reading VOD Faces Stiff Competition From Existing Video Market, Says eMarketer
According to Interactive TV: Reality & Opportunity, a new report from eMarketer, there will be more that 58 million iTV household in the US by the end of 2005. US iTV Households 2000-2004 2000 2001 2002 2003 2004 2005 iTV Households (millions) 3.2 12.7 22.1 33.4 45.7 58.2 As % Of Total Households 3.0… Continue reading US iTV Homes Will Exceed 58 Million By 2005, Says eMarketer
The French television marketplace grew by 2.3% in February 2002, after a 1.6% growth in January, according to gross data compiled by ABN Amro. The broker expects Q1 net advertising revenues to by down by 0.2%. TF1 is forecast to show 0.7% growth, whilst M6 will be down by around 3.0%, it said. Last year… Continue reading French TV Market Grows 2.3% In February 2002
In what is considered to be an upbeat trading statement this morning, DMGT stated that although the advertising market remains ‘soft’ the outlook is optimistic. During Q4 2001, advertising revenue at Associated Newspapers was showing declines of around 15% on the previous year, DMGT says that this margin has now narrowed to around 8% for… Continue reading Daily Mail Forecasts ‘Satisfactory’ 2002, Despite Tough Times
Dow Jones & Company, publisher of the Wall Street Journal, yesterday announced that February 2002 advertising linage at the paper declined by 21.5%. This is an improvement when compared to the decrease of 35.5% in February 2001; February 2000 showed 49.5% growth, creating the difficult comparables. In the year to date, linage declined by 27.4%,… Continue reading Ad Decline Slows At Wall Street Journal
