Ulster TV released results yesterday which suggested that the company is holding up well against the ITV revenue slump. The news helped lift share prices by 5p by the end of the day, to end at £3.62˝.Elsewhere, a more positive outlook on advertising from brokers heped lift Cordiant 6˝p, or over 9% to 76˝p, while… Continue reading Sharewatch
Mars announced this week that is was to embark on an expensive, not to mention expansive rebranding, so we will no longer “Work, Rest and Play” with the chocolate bar. But while a new approach can inject fresh vigour into a brand, is there loyalty and value born of familiarity to be lost by ditching… Continue reading NewsLine Column: TV’s Own Goal
The Mobile Marketing Association (MMA) has published independent research which backs its claims that SMS can be used as an effective marketing tool.Steve Wunker, European co-chair of the MMA, commented: “Across several key dimensions, mobile has proved to be spectacularly effective for brand owners. Brands have been crying out for this kind of independent data,… Continue reading MMA Produces Research To Back SMS Claims
Xbox, the first games console to be produced by software giant Microsoft, is expected to be a major challenge to Sony’s Playstation 2 in the shops, and, according to new figures, is already proving a big pull for UK webusers.Internet monitoring service Hitwise has reported that as of Friday 15 March, the official Xbox website… Continue reading Xbox Overtakes Playstation On Internet
Future has secured its ongoing relationship with Microsoft by winning the contract to publish the only Windows publication to be officially licensed by the software manufacturers. The launch, Future’s biggest computer magazine for three years, will be backed with a £750,000 promotional spend, covering point-of-sale promotions, covermounts and packaging.The agreement for Future to produce Microsoft… Continue reading Future Wins Official XP Magazine Licence
Virgin Radio has been issued with a £75,000 fine by the Radio Authority for what is described as a “major failure of compliance which led to a serious breach of the rules on taste, decency and offence to public feeling”, namely encouraging a nine-year-old girl to repeat a sexually explicit phrase over the airwaves.The broadcast… Continue reading Virgin Fined £75,000 For Swearing Child Incident
Analysis: Sport, Not The Draw It Used To Be?The prime mover in Rupert Murdoch’s UK satellite TV success, sports broadcasting rights, may be floundering as a must-have for TV networks as the high stakes paid during boom time take their toll on balance sheets in these advertising-challenged times.In the US, bidding wars over various league… Continue reading Analysis: Sport, Not The Draw It Used To Be?
Future Banks On Games Mag Market GrowthFuture Network, the international games and specialist consumer magazine publisher, has today said that it has been encouraged by the trading of January and February this year and described the previous financial year as the most difficult in the company’s history.Future has had a very rocky ride of late,… Continue reading Future Banks On Games Mag Market Growth
The latest data from the Office of National Statistics shows that the rate of inflation fell during February, making a rise in interest rates less likely.The underlying rate of inflation, which last month slipped over the 2.5% target set by the Government, dropped back again last month, to 2.2%. The headline rate was 1%.The Retail… Continue reading Underlying Inflation Comes Back On Target
Bertelsmann has announced today that it will not proceed with a voluntary public offer for the shares of RTL Group which it does not already own. Bertelsmann has been considering an E44 a-share public offering since its acquisition of RTL in December (see Pearson Agrees Sale Of RTL Stake). The group has also increased its… Continue reading Bertelsmann Abandons RTL Public Offering
