Anne Coghlan, Scope3 cofounder and COO, speaks to The Media Leader about what’s next for decarbonising the media industry and what are the biggest misconceptions about sustainability in advertising.
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Major celebrities’ decisions to promote the Qatar World Cup are in the spotlight, but so are the streaming companies that seem so eager to feature them in softball documentaries, writes Stephen Arnell.
In brief: Outdoor media owner JCDecaux has launched a programme to support the growth of Black, Asian and Multi-ethnic brands.
In brief: UKTV has promoted Brendan Kilcawley from head of commercial to director of UKTV Ventures.
What can those in creative jobs do to ensure they’re being properly compensated?
The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.
HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.
If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.
Tesco has created three bespoke ads to be “contextually relevant” to three genres of ITV’s programming; reality, sports and family film/entertainment.
New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.