Advertisers must be authentic, take a wider approach to marketing strategies, and avoid gamer stereotypes, according to a panel at The Future of Gaming.
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Thirty million people now watch YouTube on a TV in the UK each month, according to findings revealed by the Google-owned video giant.
Rajar’s Midas report has revealed live radio is still dominant amongst adults aged 15 and over.
The number of VOD-enabled households in the UK fell by 234,000 to 16.18 million quarter-on-quarter, Kantar streaming data has revealed.
Predicting the future of an ever-changing industry like media marketing is a daunting task, yet that’s exactly what a panel of experts and innovators were asked to do at Mediatel’s Future of Media event.
In brief: The bespoke partnership with Channel 4’s hit show encourages viewers to “see the person, not the sight loss.”
In brief: the American rapper has bought the platform after he was banned from Twitter and Instagram for antisemitic remarks.
In brief: “Slow news” publisher Tortoise Media has announced an exclusive multi-year first look deal with Sky Studios to adapt its original podcast to high-end series and features.
In brief: The number of concurrent users in Horizon Worlds is less than Second Life, which debuted in 2003.
In brief: Mail Metro Media, the advertising arm of DMG Media, has launched an identity solution connecting audiences and advertisers across its portfolio of websites.