Video: Amid a looming recession and high media inflation, how excited are brands really about ads on Disney+ and Netflix? Wake The Bear’s media director speaks to The Media Leader.
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In brief: Google has agreed to pay $60m in penalties after a court case with the Australian competition watchdog over the collection of personal location data.
Many have jumped on the metaverse bandwagon, but has the end user been forgotten?
Despite the capital markets getting ‘tougher’, the UK’s major TV broadcasters are continuing to bet on an array of start-ups with media-for-equity deals.
Disney+’s ad tier will launch on December 8, the company reported ahead of its better-than-expected Q3 earnings.
The Performance app incorporates data sources that cover social influencers and the potential of paid and organic search for online retailers.
In brief: Meta has launched Advantage+ shopping campaigns allowing advertisers to automate the campaign creation process and optimise campaigns.
The managing director of Bauer Media Advertising reveals his passion for cycling, coffee and mental health, along with his favourite ad of all-time.
As Warner Bros. Discovery send the Batgirl movie back to the Batcave, Stephen Arnell warns of the greater risks of alienating talent and putting hard limits on original productions.
Please look out for it on your Thursday newsletter from next week. We’ve some exciting plans for the Tuesday edition which will be revealed very soon.