The much-predicted economic slowdown appears to be taking a stronger hold according to the latest Marketing Trends Survey published by the Chartered Institute of Marketing (CIM). The survey reports that 55% of marketers do not expect to reach ‘very challenging’ or ‘unrealistic’ targets. This is the highest ever proportion of managers to hold this level… Continue reading Over Half Of Marketers Expect To Miss Sales Targets
The Radio Authority (RA) is this week advertising a new small-scale independent local radio licence to provide a service within the northern and/or north western sector of the Greater London area. The group is welcoming public comments and opinion about the radio tastes of residents in the area.The licence will be for a period of… Continue reading Radio Authority Advertises North London Licences
One of the front-runners for taking over John Birt’s position of director general at the BBC, Channel 4’s chief executive Michael Jackson, has pulled out of the race. John Birt is to give up the post in March 2000 (see Newsline), but Jackson said in an interview for Sky’s Media Monthly that he has no… Continue reading Newsline Brief
It is understood that The Guardian is to undergo some redesigning soon. Described as ‘tweaking’ rather than a revamp, reports circulating suggest that the title is to have an overhaul of fonts and body displays, although a spokesperson for the group would not confirm or deny this.A representative from The Guardian did say however, that… Continue reading The Guardian To Undergo Tweaking
In the age of virtual villages, teleshopping and a supposed freedom of mobility it has been argued that the fabric of traditional communities is wearing thin. As people leave the High Street for out of town supermarkets and others spend more and more time on the internet (this is probably being read on the Net… Continue reading MRG Evening Meeting – Putting Geography On The Map – Is Locality Still Important In Targeting?
Publisher of Marketing Week, Centaur, is to launch a new title devoted to the electronic media.The magazine, called Evolve, will be be aimed purely at the marketing community and, according to publisher of Marketing Week Annie Swift, “will aim to guide marketeers in current and future electronic media marketing opportunities, and what these new technologies… Continue reading Centaur To Launch New Media Marketing Title
After last week’s rather sycophantic summary of ITV’s peaktime weekend schedule, I thought I would try and line up a cushy job with News International by raving about BSkyB.Sky’s decision to nab the rights to broadcast American imports Friends and ER before Channel 4 has had mixed results. Friends is by far the more popular… Continue reading TV Viewing Summary W/E 17/01/99
A new television listings magazine? Surely there are enough. Well that’s what I thought on being assigned to review this latest offering from Emap. They must surely have been aware of the ill-fated Film & TV Week, launched two years ago to the month and surviving a grand total of 10 weeks (see Newsline). Indeed… Continue reading First Issue Review – Heat
The Audit Bureau of Circulations (ABC) this afternoon announced its improved format and new data for its six-monthly concurrent figures for consumer magazines.There is to be a new distinction in the data between ‘actively purchased’ and ‘non-actively purchased’ titles. Actively purchased refers to copies where the recipient has made a conscious buying decision, retail sales… Continue reading ABC Announces Changes to Its Data Format
