Camelot has announced that it is to change the advertising strategy for the National Lottery. The original motto “It Could Be You”, which launched the Lottery four years ago, is to replaced with the slogan “Maybe, Just Maybe.”The new slogan attempts to emphasize the endless possibilities created by the Lottery. However, more importantly, it takes… Continue reading ‘National Lottery Benefits All’ Says New Ad Strategy
Cable & Wireless released its interim financial results today for the six months ended 30 September 1998.Revenue increased 14% to £1,257 million for September 1998, and profit before and after taxation for the period was £65 million. Operating profit increased 28% to £157 million.Earnings per share increased 12% to 4.9p.Chief executive, Graham Wallace, said: “We… Continue reading Cable & Wireless Shows Quarter Growth
The European Broadcasting Union is fighting to ensure that the coverage of the next two football World Cups in 2002 and 2006 are shown on free to air television. The EBU are usually sold the television rights to World Cups by FIFA, the international governing body for football, but this year the rights were sold… Continue reading EBU In Fight To Keep World Cup Rights Free To All
Viewers are less tolerant of strong scenes in television dramas than they are in films, according to an Independent Television Commission research report published today called Film Versus Drama: Relative Acceptability Of The Two Genres On Television.According to the report, viewers very much appreciate information about the content of programmes, and consider television drama content… Continue reading Drama More Of A Shocker Than Films, Says ITC
The Guardian and Nike are to launch a print and online collaboration this Saturday, 14 November. A 24 page A5 Run London Guide will be given away with The Guardian in the London area, and the website http://www.runlondon.co.uk will be run for 3 months.The website features 100 runs in the London area, with detailed maps,… Continue reading Guardian And Nike Run Circles Round London
Newsquest, England’s largest publisher of local and regional newspapers, released its third quarter results today.The group reported an increase in turnover, rising from £72.9 million to £78.1 million. Operating profit also rose 18% to £21.4 million.Pre-tax profit rose £4.7 million, to £14.3 million, a rise of 49%. Newsquest bought Review Free Newspapers earlier this year… Continue reading Newsquest Pre-Tax Profits Increase
At the end of last week, the Culture Secretary Chris Smith launched a report into the economic importance and potential of the UK creative industries.Such industries include publishing, software, design, music, television and radio, advertising and designer fashion.The report reveals that the creative industries generate revenues of about £60 billion per year, and export an… Continue reading Culture Secretary Launches Report Into Creative Industry
British Interactive Broadcasting (BiB), the joint venture formed by BT, BSkyB, Midland Bank and Matsushita to provide digital TV interactive services, announced today that it is to have a new brand – it is renaming as Open…..BiB was recently given permission to launch by the EU (see Newsline), and is expected to begin running a… Continue reading A Change Of Identity For BiB
With the recent launch of Sky’s digital service, and the huge proliferation of sports channels which exist on this service as well as cable and satellite, it is interesting to see that football still draws in large audience figures for terrestrial TV channels as well.Channel 5’s recent coverage of the European Championships qualifier between Luxembourg… Continue reading Football Still Pulls For Terrestrial
Following the acquisition of Talk Radio by TalkCo – the group headed by Kelvin Mackenzie (see Newsline), TalkCo announced some management changes which will take effect immediately.Paul Robinson (former managing director), John Simons (former head of programming) and Stan Park (former commercial director) have been fired from Talk Radio. All three left on Friday evening,… Continue reading Talk Radio Fires Former Managing Director
