Belinda Beeftink’s opening address as chairperson of the MRG talked of researchers “growing up” – a couple of hours later the traditional researcher had been gunned down with scarcely a whimper in response. The assassination, subtle in some cases, merciless in others, had been led by client, research company and independent media strategist.The last was… Continue reading Reflections On The 1998 MRG Conference, Nice
A report carried out by Fletcher Research states that the Financial Times website www.ft.com receives the most advertising revenue. The UK Banners Survey says that FT.com raised £1.1 million between February and August 1998. The amount of advertising spend on the site is due to the greater expansion of financial services companies.Tony Blin-Stoyle, commercial director… Continue reading FT Website Earns Most Revenue
Channel 4 is understood to be on the brink of signing a deal with Monica Lewinsky, the Whitehouse intern involved in the Clinton scandal, for a television interview.The deal will allow Channel 4 to sell the interview around the world, except in America and Canada. Jon Snow is expected to conduct the interview, and speculation… Continue reading Channel 4 Courts Lewinsky Interview
Classic FM Magazine’s editor Lucy Hall has been shortlisted for the 1998 British Society Of Magazine Editors Awards. Nominees in the same sector include Top Sante, Food Illustrated, Mojo and Sony Playstation Monthly.Classic FM Magazine is currently enjoying its most successful run of promotions, with a cover CD on both its October and December issues.… Continue reading Classic FM Magazine Shortlisted For Award
Details of how OFTEL is to be restructured have been announced. The restructuring will aim to make a more flexible and better focussed group so that OFTEL ‘can respond quicker to new challenges in the fast-moving communications world.’The restructuring came into affect yesterday (Tues 10 Nov), and comes after a review of OFTEL’s ways of… Continue reading OFTEL Restructuring Details Announced
Camelot has announced that it is to change the advertising strategy for the National Lottery. The original motto “It Could Be You”, which launched the Lottery four years ago, is to replaced with the slogan “Maybe, Just Maybe.”The new slogan attempts to emphasize the endless possibilities created by the Lottery. However, more importantly, it takes… Continue reading ‘National Lottery Benefits All’ Says New Ad Strategy
The director of advertising and sponsorship at the Independent Television Commission, Frank Willis, has announced that he is to retire on the grounds of ill health. He has held the position at the ITC and formerly the IBA since 1987.Chief executive of the group, Peter Rogers, commented on Willis’s departure: “Frank’s departure will leave a… Continue reading ITC’s Director Of Advertising Retires
The Chairman of Trinity plc, Peter Graf, has called for a change in the rules regarding media ownership. In an article for the Newspaper Society’s NS News, Mr Graf states that regional newspapers are being subjected to specific ownership regulations which restrict their natural growth as businesses.In his article Mr Graf also says that any… Continue reading More Calls For Changes To Ownership Rules
“Advertising avoidance is the biggest issue facing us as media researchers”, said Ivor Hussein, research director of Western International Media, at this years MRG Conference in Nice. “It is an issue that has been ignored for far too long”, he told the conference. It must be accepted that advertising is providing a diminishing return on… Continue reading Who are these “Ad Avoiders”?
The Secretary of State for Culture, Media and Sport, Chris Smith,has announced that he has given the BBC permission to put its internet services on a permanent footing as a core publicly funded service alongside television and radio. According to reports, this is a result of overwhelming public support for the BBC gauged by the… Continue reading BBC Online Gets Government Backing
