Capital Radio is revamping its websites to make them better reflect the style and output of the group’s radio brands. The new sites will have extensive content and design changes that will make them appear simpler, faster and easier to use.The main focus of the sites will centre around music, entertainment, football and online shopping,… Continue reading New Look For Capital Radio Websites
The Independent Television Commission has gained backing from the High Court over its ‘unbundling’ rule. The TV company Flextech’s challenge of the ITC’s ruling earlier this year, which claimed that the commission was acting outside of its legal powers (see Newsline), failed when the ITC received backing from the High Court..The ITC’s proposed unbundling plans… Continue reading ITC Gets Backing Over Unbundling
Jeff Eales of Granada Media reported briefly to the Nice MRG Conference on the work of the ITV Technology Group – formed to look at brand attribution and electronic trading.Most progress had been made with the former, the result of which, Jeff hoped, would be a standard industry list of naming conventions for advertisers, brands… Continue reading Brand Attribution Project Makes Steady Progress
Channel 4 announced today that it has struck a deal with AC Neilsen, the business information and analysis service, to purchase additional audience viewing data for the Republic of Ireland.The channel will now have access to quarter-hour viewing information from April 1998.Andy Barnes, commercial director of Channel 4, said after making the announcement: “Channel 4… Continue reading Channel 4 Secures Additional Audience Data
Bob Hulks bounded on to the MRG conference platform on Friday afternoon as independent chairman of the NPA Review Group, charged by all national newspaper publishers with “putting newspapers at the forefront of media research”.Newspaper investment in research is minimal, said Hulks – approximately 0.08p per £1 of advertising revenue (TV is about 0.32p, radio… Continue reading Newspapers “will take research initiative”
Following reports last week of GWR’s concerns about radio ownership rules (see Newsline), the radio group has called for current rules governing commercial radio ownership to be replaced by those similar to the ones governing television.GWR’s model calls for a 20% maximum audience share for radio, which is 5% more than the limit on television.… Continue reading GWR Finds A Model For Radio Ownership
The Radio Authority has announced that it is offering the new ILR licence for Telford to Telford FM (Telford Radio Ltd). The station will have a potential adult (15+) audience of 115,000 .The licence will come into affect as soon as Telford FM is ready to begin broadcasting.Radio Authority: 0171 405 2724
By the year 2005, 42% of households will have digital television, according to the latest CIA MediaVision predictions for this month. This makes an analogue switch-off date between the years 2010 and 2012 a possible target.As well as this, CIA predicts that if penetration of digital TV is as high as 75% come 2010, then… Continue reading Digital TV To Give Blast-Off To Home Shopping, Say CIA
Commercial radio revenue for the third quarter of 1998 has increased by 17.4% year on year, breaking through the £400 million mark to reach £400,134,644.Commercial revenue for the third quarter of this year showed a growth of 11.5% year on year, checking in at £100 million.National radio revenue made the biggest increase in year on… Continue reading Q3 Commercial Radio Revenue Rises 17.4%
Having taken something of a hammering yesterday from client, research company and media consultant, the more traditional media practitioner fought back a little today at the Nice MRG conference – but with the accepted caveat that the researcher’s role must change to encompass communication in its broadest sense.Charlie Makin, managing partner at BLM, believed that… Continue reading The Media Practitioner Fights Back
