Fitting in with the conference theme of Media Research Comes Of Age, Paul Dyson of Millward Brown International changed the title of his paper to Internet Research – Old Before Its Time from Should I put some of my budget into new media? – Researching the Internet.Internet research is the real baby amongst media research… Continue reading Internet Research At The MRG
During the second session on Friday morning at this year’s MRG Conference in Nice, Gary Roddy, research executive at Channel 4, had the task of ‘tracking down the elusive viewer’.The problem of constant change over the last 30 years in everyday life means that these changes and the effect they have on the audience also… Continue reading Probing The Depths Of Audiences
After recent speculation that the Interpublic Group was to pool its UK media brands, a spokeserson within the group has stated that there are in fact no discussions about such a move.Western International Media, Initiative and Universal McCann will remain as separate brands in the UK.Western International Media: 0171 584 5033
Christina Hartley of IPC Weeklies used a “soap-box” session at the conference to query the validity of NRS and TGI readership data – and in particular the differences between the two surveys. Using examples from Now magazine and TV & Satellite Week which showed significant discrepancies in total audience and audience composition respectively, she asked… Continue reading NRS and TGI – “More Questions Than Answers”
The Sun has performed a U-turn in its attitudes towards homosexuals, it announced yesterday. After incidents involving the ‘outing’ of Peter Mandelson , and agricultural minister Nick Brown, the title’s editor David Yelland stated that the paper was “no longer in the business of destroying closet gays’ lives by exposing them as homosexuals”.On Monday this… Continue reading The Sun Does A U-Turn
Granada Media is running an interactive campaign to advertise its new ONdigital service, the world’s first digital pay television service to be received via an aerial.On Sunday the 15th of November, LWT will screen a high-profile sponsorship showcase for ONdigital, showing highlights such as An Audience With All Saints and Dinner Dates, and running from… Continue reading Battle Of The Bonds For ONdigital
Belinda Beeftink’s opening address as chairperson of the MRG talked of researchers “growing up” – a couple of hours later the traditional researcher had been gunned down with scarcely a whimper in response. The assassination, subtle in some cases, merciless in others, had been led by client, research company and independent media strategist.The last was… Continue reading Reflections On The 1998 MRG Conference, Nice
A report carried out by Fletcher Research states that the Financial Times website www.ft.com receives the most advertising revenue. The UK Banners Survey says that FT.com raised £1.1 million between February and August 1998. The amount of advertising spend on the site is due to the greater expansion of financial services companies.Tony Blin-Stoyle, commercial director… Continue reading FT Website Earns Most Revenue
Capital Radio’s preliminary financial results, released today for the six month period running up to 30 September, showed a group turnover of £117.2 million (up 9.8% from last year), and pre tax profit of £37.8 million, after lower exceptional charges than last year.Earnings per share are at 19p.Capital gained control of the London station XFM… Continue reading Capital Radio 10% Rise In Turnover
BARB has announced that is to appoint Caroline McDevitt to the position of chief executive. She will be taking over the position on January 1st 1999 from John Fox who will be retiring.Caroline was previously the commercial director of Westcountry Television until it was taken over by Carlton TV in 1997. BARB is its restructed… Continue reading New Chief At BARB
