The Times’ decision to serialise Gitta Sereny’s book on Mary Bell, ‘Cries Unheard’ is discussed in the Press Complaints Commission’s latest report.There is no doubt that the serialisation was lawful, the question is rather whether it contravened the far more rigorous requirements of the newspapers’ and magazines’ Code of Practice – that is whether the… Continue reading Complaints Against Mary Bell Serialisation Not Upheld
Telecommunications group, Cable & Wireless Communications, has unveiled a £600 million expansion programme in Europe – creating as many as 1,000 jobs.The scheme is aimed at bringing the latest network technology to 40 European cities in 13 different countries. The network will combine voice and Internet connections and will link with the US Internet business… Continue reading Cable & Wireless Plans £600m European Expansion
The theme of this morning’s session was “The Emperor’s New Mind – There’s more to media than numbers”, with Andy Tilley kicking off the keynote speech, enigmatically titled “Desperately Seeking Susan”.Andy Tilley, managing partner of Unity, noted how media and media research has evolved since he started in the business 18 years ago. Evolution of… Continue reading ‘The Need For A Different Kind Of Research’ – MRG
Fitting in with the conference theme of Media Research Comes Of Age, Paul Dyson of Millward Brown International changed the title of his paper to Internet Research – Old Before Its Time from Should I put some of my budget into new media? – Researching the Internet.Internet research is the real baby amongst media research… Continue reading Internet Research At The MRG
During the second session on Friday morning at this year’s MRG Conference in Nice, Gary Roddy, research executive at Channel 4, had the task of ‘tracking down the elusive viewer’.The problem of constant change over the last 30 years in everyday life means that these changes and the effect they have on the audience also… Continue reading Probing The Depths Of Audiences
Jeff Eales of Granada Media reported briefly to the Nice MRG Conference on the work of the ITV Technology Group – formed to look at brand attribution and electronic trading.Most progress had been made with the former, the result of which, Jeff hoped, would be a standard industry list of naming conventions for advertisers, brands… Continue reading Brand Attribution Project Makes Steady Progress
A speech at the last conference which caught the imagination of Douglas McArthur of the RAB was the inspiration for the paper by Andrew Ingram (RAB) and Charlie Makin, the managing partner of Booth Lockett Makin. Radio Memories was inspired by McArthur’s desire to create a new milestone in radio research. BLM was then charged… Continue reading Radio Memories At The MRG
Having taken something of a hammering yesterday from client, research company and media consultant, the more traditional media practitioner fought back a little today at the Nice MRG conference – but with the accepted caveat that the researcher’s role must change to encompass communication in its broadest sense.Charlie Makin, managing partner at BLM, believed that… Continue reading The Media Practitioner Fights Back
Carlton Online launches a new website at www.Jamba.co.uk, which is a site devoted to games and prizes!Kirsty Marron, Jamba’s producer, explained: “Jamba.co.uk is the best site for British internet users to play games and win big prizes. While the internet is becoming a useful tool in daily life for many people, Jamba shows that it… Continue reading Carlton Pumps Some Fun Into The Internet
So says James Walker, founding partner of media consultancy Edge, winning few friends amongst delegates at the Nice MRG Conference. “The traditional media researcher is as useful as a blacksmith on the M25”.There is the opportunity for media agencies to offer quantitative business-focused advice, but – despite the recent birth of Carat Insight, Universal Truths,… Continue reading “The Traditional Media Researcher Is Dead”
