A speech at the last conference which caught the imagination of Douglas McArthur of the RAB was the inspiration for the paper by Andrew Ingram (RAB) and Charlie Makin, the managing partner of Booth Lockett Makin. Radio Memories was inspired by McArthur’s desire to create a new milestone in radio research. BLM was then charged… Continue reading Radio Memories At The MRG
It was announced in the Commons yesterday by Gerald Kaufman, chairman of the Commons Culture, Media and Sport Select Committee, that the group is unanimously opposed to ITV’s proposal to scrap the News At Ten. The group voiced opposition to the move late last month (see Newsline), its criticism being that ITV is putting advertiser… Continue reading Select Committee Opposes News At Ten Move
The consultant Neil Shepherd-Smith was the next to take the stand at this Week’s MRG conference to talk us through the methodology used to create the POSTAR data (see Newsline).Neil first covered the subject of poster panel classification and why it is so necessary to do this. Outdoor is the most difficult medium to research… Continue reading The Future Is Nigh: Poster Classification In The 21st Century
Mollin Group has announced a deal with US group Weider Publications to produce UK versions of two health titles, understood to be Men’s Health and Health and Shape.Former editors of GQ Active and Health & Fitness have apparently been recruited to develop the project, Stephen Ferns and Sharon Walker respectively.Weider currently publish Muscle & Fitness… Continue reading US Titles Due For UK Launch
Commercial radio revenue for the third quarter of 1998 has increased by 17.4% year on year, breaking through the £400 million mark to reach £400,134,644.Commercial revenue for the third quarter of this year showed a growth of 11.5% year on year, checking in at £100 million.National radio revenue made the biggest increase in year on… Continue reading Q3 Commercial Radio Revenue Rises 17.4%
Having taken something of a hammering yesterday from client, research company and media consultant, the more traditional media practitioner fought back a little today at the Nice MRG conference – but with the accepted caveat that the researcher’s role must change to encompass communication in its broadest sense.Charlie Makin, managing partner at BLM, believed that… Continue reading The Media Practitioner Fights Back
ITV’s one-off drama Goodnight Mr Tom has proven to be a hit with the viewers. The World War II set drama starring John Thaw pulled in 13.81 million viewers and captured 4th on the top thirty programmes list.Despite the negative press coverage of the programme, LWT’s Moment Of Truth is still managing to hold onto… Continue reading TV Viewing Summary W/E 25/10/98
Trinity, the UK regional newspaper publisher, announced today that it has acquired Mediaserve Ltd for approximately £1.6 million. Through its wholly owned subsidiary Amra, Mediaserve represents a substantial number of Trinity’s titles to advertisers.Trinity will be transferring all of its titles to Amra in time, but at the present will remain with its current saleshouse.Philip… Continue reading Trinity Acquires Amra
www.filmfour.comTo tie in nicely with the on-air launch of the channel, FilmFour is the subject of this week’s website of the week.Michael Jackson wants the new launch to be ‘The best film channel in the world. Bar none’, Derek Malcolm (Guardian film critic) calls it ‘a chink of light in a darkening landscape’, and it… Continue reading Website of the Week – FilmFour
When Martin Sorrell opened the Spring 1997 MRG Conference in Dublin he spoke of his aim that WPP should be able to challenge the likes of McKinseys in offering strategic advice to advertisers.Agencies are well-qualified to do so, he said, but either not highly enough regarded or simply not geared up to provide such lucrative… Continue reading MRG Conference Kicks Off In France
