The British Red Cross has chosen Havas Media UK to handle its UK media planning and buying after a competitive pitch.
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Lerman joined Kepler in 2014 to lead its client solutions group and was promoted to co-president of Kepler US in 2019.
The multitude of similar reports begs the question: do we need this many forecasts? And if so, what is the best way to release them?
In the latest of this digital media planning series, we’re going to examine testing.
TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?
The potency and potential of the discipline has been diminished and diluted by malpractice.
The number of adults “coping” on their current salary has fallen to below two-thirds this year compared to pre-lockdown in 2020, new data shows.
For all the talk of the metaverse and NFTs, this year’s Media Lions Grand Prix winner was a big media idea and execution as tangible as it gets.
The All England Club is bringing an immersive experience of Wimbledon to tennis fans in Westfield with Vodafone and Ocean Outdoor.