Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.
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Interview: Two of TikTok’s leading execs, Stuart Flint and Trevor Johnson, tell The Media Leader what’s next.
C4 latest commissioning seems to be more focussed on grabbing headlines and “giving the people what they want” than making change.
The FCC commissioner called TikTok “an unacceptable national security risk” and asked Apple and Google to remove it from their app stores.
Deliveroo, the food delivery company, has launched its own advertising platform in the UK today.
Globe-spanning mega-IPs create genuine canvases for big, bold brand storytelling that has the guaranteed reach.
There may be moves afoot to make the state-owned broadcaster too unattractive to buy. But can Boris Johnson hang on long enough to push it through anyway?
Facebook is changing its Feed to become more like TikTok. Is it the right move?
The British Red Cross has chosen Havas Media UK to handle its UK media planning and buying after a competitive pitch.
Lerman joined Kepler in 2014 to lead its client solutions group and was promoted to co-president of Kepler US in 2019.
