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Think about the channels and formats which allow targeting the maximum target audience, in relevant context, with as much screen coverage and ear time as possible.

The superhero flick was the third-largest opening weekend this year.

London & Partners, the business growth and destination agency, has launched a £2m multichannel campaign to attract more UK-based visitors to the capital.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Partner content: Minai Bui addresses four issues around the future of connected TV. 

This beats average consolidated viewing figures for all completed previous series, including the most successful series in 2019.

Advertisers are beginning to think of podcasts as a separate entity to radio.

The first match of the UEFA Women’s Euros last night attracted an average audience of 2.69 million viewers, according to overnight BARB figures.

Cinema is back and a unique driver of attention, delegates at Digital Cinema Media’s 2022 Upfronts heard today.

The “boardroom-ready” marketing solution will be based in the UK and supported by HMG’s global network to be integrated into 150 different markets.