Covid seems to be the crisis our media is determined to ignore, writes Raymond Snoddy.
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Should you incorporate QR codes in to your campaigns? Ben Hope looks at the good, the bad and the ugly with QR codes in OOH campaigns.
Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.
As Europe suffers under record-breaking heatwaves, GroupM has unveiled an effort to standardize the way carbon is calculated in advertising.
Love Island’s most-watched episode so far this series attracted more than 5.2 million viewers across four screens, according to the latest BARB viewing data.
Testing shouldn’t be a ‘nice-to-have’ — it should be an intrinsic part of your media plans with protected time and investment.
Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.
In-housing has been increasingly adopted by advertisers over the last two years, according to new research.
The UK subscription video-on-demand market contracted by 488k households over the last three months.
Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?
