The UK’s ad industry was given a central role on the global stage at Cannes Lions amid international plans to adopt Ad Net Zero.
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The paper once known as The Thunderer looks weak after pulling a story about yet more Boris Johnson allegations without explanation.
The industry is currently at a critical inflection point.
UKTV has announced it has invested in online start-up EasyGuide in an airtime-for-equity deal.
The first thing all agencies should be saying to their clients is: hold your nerve.
Brands need to find ways to marry past, present and future.
If we don’t reveal and accept contradictions in data, are we truly demonstrating an understanding of real life?
The WFA-led coalition also announced new standards on ad placements, and a brand safety outline for the metaverse.
The code does not contain strong enough language to be considered anything other than “hollow promises for favorable publicity”, according to NewsGuard.
In an exclusive interview, the global CEO of IPG Mediabrands Daryl Lee talks about the shortlist for this year’s Media Lions.
