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Commercial radio audiences in the UK have expanded in the past year. According to the Radio Advertising Bureau, commercial radio’s audience share has grown to 50.1 per cent of the total market.

Saturday saw the launch of the Guardian ‘s new Editor supplement. The 24-page A4 newsprint section offers a round-up of the world’s news from a variety of media, much in the same way as Cover does. Advertisers in the first issue were First Direct, Volvo, Toyota and BBC Radio 4.Guardian: 0171 239 9696

Sponsorship of sporting events in Canada is now in a state of crisis, according to event organisers, as a result of the government restrictions on tobacco sponsorship which took effect on 1 October 1997.

The EP has adopted a Commission proposal to amend a 1979 Directive on the labelling of alcoholic beverages. Speaking during the debate in Brussels the MEP Horst Schnellhardt (D, EPP) welcomed the Commission’s proposal as it seeks to close a long-standing gap on the labelling of alcoholic ingredients. However, in recommending that the EP adopt… Continue reading EU: Alcohol labels

The regulations concerning advertising of medical products in Britain – which are established and administered by the Proprietary Association of Great Britain (PAGB), which represents the country’s pharmaceutical advertisers – are being updated, permitting greater use of medical terminology. For the first time the PAGB will allow 16 as the minimum age at which pharmaceuticals… Continue reading UK: Rules relaxed

The Council have adopted a Common Position on the proposal for a directive on consumer guarantees. The directive aims to ensure that consumers have uniform protection throughout the EU when purchasing goods. The legal guarantee period of two years for consumer goods, will apply both to new and secondhand goods, although in the case of… Continue reading EU: Agreement on consumer guarantees

Reporting for the Culture Committee, the MEP Odile Leperre-Verrier (F, ERA) has welcomed a Commission proposal for Hungary to participate from 1998 onwards in the MEDIA II programme, effectively creating a European audiovisual area and helping to support European audiovisual production and distribution. Hungary is widely perceived to be the applicant country from Central Europe… Continue reading EU: Green light for Hungary

On 7 May the Committee of Advertising Practice (CAP) appeared before the Committee on Standards in Public Life (the Neill Committee) to emphasise the importance of the self-regulatory nature of the advertising and marketing communications industries. Speaking on behalf of the CAP were Andrew Brown, director-general of the Advertising Association; and David Clayton-Smith, CAP chairman.… Continue reading UK: Neill Committee presentation

The MEP Erika Mann (D, EPP), reporting for the Economic Committee on a Commission study on the electronic communications and teleshopping industry, will this week call on the EP to adopt measures allowing electronic trade to be regulated at an international level, through the World Trade Organisation, and for the Commission to investigate whether it… Continue reading EU: Teleshopping and electronics

Advertising revenue for commercial radio in quarter 1 1998 reached £88.811 million, up 14.8% year on year, according to the Radio Advertising Bureau. Of this figure, local revenue came in at £37.089m while national reached £51.722m.Advertisers using radio for the first time in Q1 included Marmite and certain divisions of BT.Newsline reports on Q1 RAJAR… Continue reading Q1 Radio Revenue Reaches £88.811m