A new report by the Media Intelligence Bulletin (MIB) claims that the electronic programme guides (EPGs) which are to be launched alongside digital television will prove to be key areas of revenue and profit. MIB’s managing editor, Emmett Power, believes that EPGs will dominate digital and web-enhanced television in the same way as ‘portal’ sites… Continue reading EPGs Will Be A £1bn Industry By 2002, Says Survey
Media research company RSL-Research Services has changed its name to IPSOS-RSL. The company says that this is in order to reflect its role as a “leading member” of the Paris-based IPSOS international group.RSL: 0181 861 8000 http://www.rslmedia.co.uk/
BARB will be broadening its shareholders to include the IPA, BSkyB, Channel 4, Flextech and Channel 5.The board of BARB, currently jointly owned by the BBC and ITVA, decided on expansion at a meeting last week. The aim of the move is to make BARB fully representative of the television industry and, as it continues… Continue reading BARB Broadens Shareholders
The launch of Granada Sky Broadcasting’s (GSB) Breeze cable and satellite channel on 1 May (see GSB Aims To Create Top Women’s Channel) is being promoted with a £1 million marketing campaign which started this week.Presenters of two of the channel’s shows, Leslie Ash and Julia Carling, are starring in 30-second TV advertisements produced by… Continue reading Granada To Promote Breeze Launch
The IPA has announced the results of its 1998 Council elections. Each year one third of the elected places on the Council come up for re-election. The following people were elected:Newly-elected members:Stephen Carter, J Walter Thompson Barry Cook, DMB&B Andrew Cracknell, Ammirati Puris Lintas Grant Duncan, BDDP.GGT Mike Elms, CIA Medianetwork UK Mark Lund, Delaney… Continue reading IPA Council Elections Results
The Guardian is launching a new consumer section tomorrow. The four-page section will appear within the G2 tabloid supplement and will be devoted to a broad range of consumer issues such as health, food and travel.…The Observer Business section has been named Financial Journal of the Year in the Harold Wincott Press and Broadcasting Awards.… Continue reading Guardian Launches New Consumer Section
Northcliffe Newspaper Group is currently testing an interactive Teletext system that allows people to buy cars via their TV sets. The service will be broadcast in the South West of England, covering the Westcountry Television franchise area.Interactive Teletext allows the user to respond directly to information seen on the screen in a two-way communication. The… Continue reading Northcliffe Trials Teletext Car Buying
The IPA’s annual report claims that UK advertising agencies enjoyed their fourth year of recovery following a recession at the start of the decade.During last year, the IPA consolidated its cooperation with ISBA through a number of joint projects, negotiations and seminars. An agency trainers network was launched by the IPA so that member agencies… Continue reading IPA Annual Report Finds Ad Agencies In Positive Mood
The big-wigs who guard the coffers of the big money music industry are currently in a panic over the disappearance of their profits down illegal websites that are distributing their wares via the internet for free. With the development of what is called MP3 technology (stemming from MPEG 1 Layer 3) CD recordings can now… Continue reading Web Round-Up – W/E 01/05/98
Revenue Total terrestrial television was estimated to have brought in ad revenue of £198.61 million. Of this, ITV brought in £138.64m (down 6.4% year on year), C4 £43.9m (down 0.2%), C5 £10.57m and GMTV £5.5m (down 14.1%).There was little change among the ITV franchise holders, with only LWT showing a substantial change in revenue share… Continue reading TV Round-Up – March
