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Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.

The back-to-back blockbusters are being viewed as further signal that cinemagoing is returning to normal.

The site is dedicated to providing marketers with open-source resources to allow brands to continue supporting quality journalism during crises.

Future UK group commercial director Clare Dove urges the media industry to do more to make it a preferred career choice.

News desks should be looking for a new generation of endangered “media” editors and correspondents to report from the front line.

The Viacom veteran was has served as president and CEO of ViacomCBS Networks International since December 2020.

Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts

“It’s a whole new landscape to play in.” What Netflix should do to win marketers – and consumers – over with AVOD.

When choosing your mix of media channels for your campaign, considering highly relevant context as well as the reach and size of the screen is crucial.

Global, the media and entertainment group, has invested in tech startup, Odeeo, which specialises in non-intrusive audio ads in mobile games.