In brief: it is the first time social media platforms have discovered and removed pro-US influence campaigns.
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Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.
If we rush to promote/enforce attention as a North Star, opportunists will game the system and digital advertising will become an even worse cesspit.
Radiocentre’s planning chief responds to a recent review of the radio marketing body’s new Radio Planning Optimiser tool.
Pitching is a critical part of the industry but it’s been broken for years. Making it fast, ruthless, and public would go some way to improving the experience.
In brief: She will be tasked with setting the long-term vision for how Pinterest reaches and markets to businesses and agencies of all sizes globally.
Apple’s decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.
In brief: OnTheMarket, a UK residential property portal provider, will launch a three-part series, Finding the Cornish Dream, on Channel 4 this weekend.
In brief: Bauer magazine title, Heat, will launch its first podcast on 5 September.
In brief: the mobile game was made in partnership with Ellen Digital Ventures.
