Digital audio revenues increased 500% to £4.2m in Q1 2022 compared to Q1 2021, latest figures show.
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With the targeting capabilities available now, a less blunt media strategy can be more effective.
The premium subscription also means listeners can skip up to six tracks per hour.
The streaming service also added a warning label for US viewers in wake of the Uvalde shooting.
There is an intention-action gap when it comes to sustainability, but what can media and brands do to make it easier for consumers to go green?
mSix&Partners, the joint venture between The&Partnership and GroupM, has made two promotions to its senior leadership team.
Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?
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The $150m penalty amounts to roughly 3% of Twitter’s 2021 revenue ($5.08bn), most of which was generated through advertising.
Vivid Goliath, the toys ad games company, has appointed Havas Entertainment as its UK media agency of record.
