The EU Telecoms Council adopted, without debate, the directive on the protection of personal data transmitted by means of telecommunications, known as the ‘ISDN’ directive. The directive aims to ensure a high level of privacy protection in the face of the growth in digital telecoms networks which has made it possible to introduce new functions,… Continue reading EU: Council Adopts ‘ISDN’ Directive
A new ruling in the German law courts establishes that sending unsolicited e-mail advertising to private consumers is illegal and violates German laws against unfair competition, in particular the regulations concerning dishonest practices. The ruling is in line with previous judgements on unsolicited telephone and fax advertising. In all cases, said the courts, the prior… Continue reading DE: Unsolicited E-mail
The Advertising Association has announced that, following a Council meeting, two new members will be joining the organisation. The Direct Selling Association (DSA) and Public Relations Consultants Association (PRCA) will become members as from 1 January 1998.…The AA, with the support of the Department of Trade and Industry, has published a revised edition of its… Continue reading Advertising Association News
A survey conducted by Cable & Wireless Communications as part of its £50m launch campaign, has revealed that 88% of respondents would rather have better quality programmes rather than more channels. Over 1.5 million surveys were sent to homes throughout the UK; 323,727 (22%) of these were returned. This is considered by C&W as an… Continue reading People Want Better Programmes, Not More Channels
The European Commission has proposed the compulsory labelling of food made from genetically modified soya beans or maize. This follows on from the Commission’s adoption of the Regulation on labelling of such food, in line with Article 4 of Directive 79/112 EEC, which allows the Commission to introduce particular labelling requirements for specified foodstuffs. As… Continue reading EU: Compulsion Proposed
The ITC and the Broadcasting Standards Commission, together with a group of broadcasters, comprising the BBC, ITV, Channel 4, Channel 5 and BSkyB, have published a new analysis of how different viewers regard TV violence.The study, the first of a two-part project, was conducted by Andrew Irving Associates and demonstrates how the nature and content… Continue reading New Research Into TV Violence
MTV Networks Europe has moved ahead with its plans to launch an interactive digital music service with the appointment of Peter Good as managing editor of M2. Good moves from MTV Europe where he is currently controller of music programming.MTV describes the planned digital television channel as an alternative to the more conventional ‘hit-based’ music… Continue reading MTV Embark On Experimental Digital Music Concept
Chronos Publishing, publishers of Boyz and Pink Paper, is planning to launch a free weekly lifestyle and information magazine aiming to reflect the bar and club culture of London’s youth. Velocity is set to launch in March 1998 and will be distributed throughout London’s bars, clubs and selected shops. Chronos claims that, “This unique distribution… Continue reading Chronos Publishing To Launch Bar And Club Listings Mag
Uploaded, the Internet version of the men’s magazine Loaded, has teamed up with Southern Comfort to create a virtual world on the Internet. The ‘Loaded Palace’ (http://www.uploaded.com/site/palace/palace.html) is styled on a derelict mansion house comprising ten rooms and including ‘The Comfort Zone’ which is a bar and games sponsored by Southern Comfort.Visitors to the Palace… Continue reading Uploaded And Southern Comfort Launch Virtual World
According to a report from the Radio Advertising Bureau one of the biggest growing sectors in radio advertising is telecom equipment manufacturers and retailers which have grown by 62% year on year from a £14m to £23m. Radio now takes a 24% share of these advertisers’ budgets. At the forefront of this growth is Carphone… Continue reading Telecoms Advertising On Radio Flourishes
