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In Brussels last night a meeting of the European Union’s health ministers decided, by the narrowest of margins, to phase out tobacco advertising and sponsorship over the next nine years. The ban will be implemented gradually seeing advertising of tobacco products ending in four years, most sponsorship in five and the support of sports events… Continue reading Tobacco Sponsorship To Be Phased Out Over Nine Years
Quality Market The quality market showed the largest year on year increase in circulations for June to November with an overall circulation of 2.957 million, up 5% year on year. Among these papers, the Sunday Telegraph and FT performed well with increases of 18% and 9.7% respectively. Papers such as the Daily Telegraph, Sunday Times… Continue reading National Newspaper Round-Up – November
Reed Elsevier, in an update on its trading position, has said that it expects to sell off its IPC magazines business in early 1998. Despite rumours that the arm may be bought by an IPC management team, led by chairman John Mellon, Reed say that they are still reviewing “available options”.The publishing group also said… Continue reading Reed Expects IPC Sell-Off By Early 1998
ITV and Cable & Wireless have teamed up to create a new project in the development of direct response on-screen advertising. Call ITV will allow advertisers to all use a generic telephone number, 0870 3333 333, which all viewers can call to be transferred to the appropriate telemarketing service. The technology of handling these calls… Continue reading ITV Develops Direct Response Advertising
Reuters has announced that it will be implementing a capital reorganisation which will return £1.5 billion of surplus capital to shareholders. The reorganisation will involve the creation of a new holding company, Reuters Group PLC, which will then acquire Reuters Holdings PLCThe company said the return reflects the “continuing success” of its policy of focusing… Continue reading Windfall For Reuters Shareholders
GWR Group’s new sales operation, Opus, is getting ready to launch on January 1. The outfit will be based at Oxford Circus in London’s West End and handle sales for 40 local FM and AM stations and the national Classic FM.The sales team will report to sales and marketing director Simon Ward and managing director… Continue reading Opus Gets Ready For Launch
After the excitement of last week’s five episodes of Eastenders, and Heartbeat beating everyone to the top of the chart, things are returning to their usual pattern. Coronation Street grabs hold of the top spot once again, with Monday’s episode attracting 18.03 million – well, it was quite a triumph for the oppressed, watching Maud… Continue reading TV Viewing Summary W/E 23/11/97
The first broadcast of an ITV programme live on the Internet, Carlton’s music programme Videotech, has been sponsored by Tower Records. This is the first time Tower Records has sponsored a programme on the World Wide Web.The webcast, which was broadcast on Thursday 27 November at the same time as the programme went out in… Continue reading Tower Records Sponsors Videotech Webcast