IPC Magazines has announced cover price increases across a range of its Weeklies Group titles: Woman , Womans Own and Chat increase to 60p, Now goes up to 65p, Whats On TV goes up to 49p, Womans Weekly rises to 54p and Womans Realm increases to 57p.Alan Green, publishing servies director at IPC’s distributor MarketForce,… Continue reading Price Increases At IPC Titles
The national newspaper market had a bad month in October, with only three titles not showing year on year drops in readership. The Guardian saw a year on year NRS increase of 12.5% for May-October and the Sunday Telegraph went up almost 18%. The Mail on Sunday could only manage growth of 0.1%.Subscribers can access… Continue reading National Newspaper NRS – October
Only seven national newspapers experienced year on year June-November ABC increases, with the Sunday Telegraph again storming ahead with a massive 18% rise. The FT also had a good month, with an increase of just under 10%. The biggest losses were in the Sunday tabloid market, where the People fell 7% and the Sunday Mirror… Continue reading National Newspaper ABC Summary – November
A slightly more grown-up version of Eat Soup and aimed at at a broader audience, Fox’s Food and Travel magazine is exotic, stylish and extravagant.From articles on Tokyo’s fish markets and sushi bars to write-ups on far-flung places like Zanzibar, this is obviously aspirational stuff. But at the end of the day if a magazine… Continue reading First Issue Review – Food And Travel
In Brussels last night a meeting of the European Union’s health ministers decided, by the narrowest of margins, to phase out tobacco advertising and sponsorship over the next nine years. The ban will be implemented gradually seeing advertising of tobacco products ending in four years, most sponsorship in five and the support of sports events… Continue reading Tobacco Sponsorship To Be Phased Out Over Nine Years
Reed Elsevier, in an update on its trading position, has said that it expects to sell off its IPC magazines business in early 1998. Despite rumours that the arm may be bought by an IPC management team, led by chairman John Mellon, Reed say that they are still reviewing “available options”.The publishing group also said… Continue reading Reed Expects IPC Sell-Off By Early 1998
ITV and Cable & Wireless have teamed up to create a new project in the development of direct response on-screen advertising. Call ITV will allow advertisers to all use a generic telephone number, 0870 3333 333, which all viewers can call to be transferred to the appropriate telemarketing service. The technology of handling these calls… Continue reading ITV Develops Direct Response Advertising
Reuters has announced that it will be implementing a capital reorganisation which will return £1.5 billion of surplus capital to shareholders. The reorganisation will involve the creation of a new holding company, Reuters Group PLC, which will then acquire Reuters Holdings PLCThe company said the return reflects the “continuing success” of its policy of focusing… Continue reading Windfall For Reuters Shareholders
