The latest BARB figures for broadband cable households show that 5.2 million tune into the cable music channel The Box for at least three minutes each week.This figure is more than for MTV, VH-1, Sky 1, BBC2, Channel 4 and Channel 5. The latter managed 4.5 million and 2.9 million respectively.In terms of viewing share… Continue reading Cable Viewers Flock To The Box
ABC //electronic has issued the Electronic Telegraph (http://www.telegraph.co.uk) with its first web audit certificate which records over 7,336,442 page impressions for the period 8 September to 7 October 1997. The audit also shows an average of 31,677 user per day.Hugo Drayton, publisher of the Electronic Telegraph, said, “We are delighted to be able to give… Continue reading Electronic Telegraph Receives First ABC Audit
The quality market showed the largest year on year increase in circulations for June to November with an overall circulation of 2.957 million, up 5% year on year. Among these papers, the Sunday Telegraph and FT performed well with increases of 18% and 9.7% respectively. The mid market performed reasonably well, with only the Express… Continue reading National Newspaper Round-Up – November
Exchange & Mart will be launching an expanded database to its website on 1 January 1998 with the support of a £170,000 ad campaign – thought to be one of the biggest spends to date by any consumer brand on the Internet.With the addition of the database, the website will contain more than 300,000 products… Continue reading Exchange & Mart Expands Website
Consumer spending is set to fall sharply in 1998 as confidence drops, predicts a new report published by the Chartered Institute of Marketing.The Quarterly State of the Market Report is forecasting a “growth recession” where the economy slows down to below the trend rate of growth but does not come to a standstill. The CIM… Continue reading Economy Set To Slow, Warns CIM
The Radio Advertising Bureau will be holding its fourth Advertiser Conference on March 3 at the Brewery, Chiswell St, London EC1. The aim of the event is to help further understanding about the role commercial radio can play in advertising solutions.To book a place call Kate at the RAB: 0171 306 2550
The November Retail Prices Index was announced this morning as 159.6, an increase of 0.1% on the previous month and a rise of 3.7% on November 1996.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
Richard Branson decided last night to accept Chris Evans’ £85m takeover bid for the Virgin Radio group (subscribers see Evans’ Virgin Bid Confirmed) , snubbing Capital Radio which had offered £87m.The deal gives Evans a 55% stake in the newly formed Ginger Media Group, with the rest being split between Richard Branson and venture capital… Continue reading Evans Snatches Virgin From Capital
The European Magazine publishers Federation (FAEP) has attacked Friday’s announcement by the Government that tobacco advertising and sponsorship will be made illegal after 2006 (subscribers see Tobacco Sponsorship To Be Phased Out Over Nine Years).The Federation says that the ad ban “lacks a sound legal basis in Community law and clearly runs counter to the… Continue reading Publishers Ready To ‘Fight” Tobacco Ad Ban ‘All The Way’
The IPA has elected seven companies into its membership. They are:CIA Medianetwork UK Crammond Dickens Lerner & Partners Ltd Denton Design & Marketing Ltd IDK Media Mortimer Whittaker O’Sullivan Advertising Ltd The Negotiation Centre Teamworks AdvertisingThis brings the total number of agencies in IPA membership to 213, and the number of media specialists in full… Continue reading Changes At The IPA
