ITV and Cable & Wireless have teamed up to create a new project in the development of direct response on-screen advertising. Call ITV will allow advertisers to all use a generic telephone number, 0870 3333 333, which all viewers can call to be transferred to the appropriate telemarketing service. The technology of handling these calls… Continue reading ITV Develops Direct Response Advertising
Reuters has announced that it will be implementing a capital reorganisation which will return £1.5 billion of surplus capital to shareholders. The reorganisation will involve the creation of a new holding company, Reuters Group PLC, which will then acquire Reuters Holdings PLCThe company said the return reflects the “continuing success” of its policy of focusing… Continue reading Windfall For Reuters Shareholders
GWR Group’s new sales operation, Opus, is getting ready to launch on January 1. The outfit will be based at Oxford Circus in London’s West End and handle sales for 40 local FM and AM stations and the national Classic FM.The sales team will report to sales and marketing director Simon Ward and managing director… Continue reading Opus Gets Ready For Launch
After the excitement of last week’s five episodes of Eastenders, and Heartbeat beating everyone to the top of the chart, things are returning to their usual pattern. Coronation Street grabs hold of the top spot once again, with Monday’s episode attracting 18.03 million – well, it was quite a triumph for the oppressed, watching Maud… Continue reading TV Viewing Summary W/E 23/11/97
The first broadcast of an ITV programme live on the Internet, Carlton’s music programme Videotech, has been sponsored by Tower Records. This is the first time Tower Records has sponsored a programme on the World Wide Web.The webcast, which was broadcast on Thursday 27 November at the same time as the programme went out in… Continue reading Tower Records Sponsors Videotech Webcast
Two-thirds (65%) of the British public want the biennial Ryder Cup event added to the list of sports protected from exclusive showing on cable and satellite TV, according to the latest findings from CIA MediaLab’s Sensor survey. Last September, the Ryder Cup was broadcast on Sky with only highlights on the BBC.The findings will add… Continue reading Two-Thirds Of Public Want Full Coverage Of Ryder Cup On Terrestrial TV
The WPP group has launched a website at http://www.wpp.com/. As well as contact and corporate information the site also contains a news and games section.The site will feature as a forthcoming Website of the Week.
The national newspaper market had a bad month in October, with only three titles not showing year on year drops in readership. The Guardian saw a year on year NRS increase of 12.5% to 1.359 million for May-October and the Sunday Telegraph went up almost 18% to 2.39 million. The Mail on Sunday could only… Continue reading National Newspaper NRS – October
GWR Group plc., owner of Classic FM, has released its interim results for the six months ended 30 September 1997. The Group reports a rise of 27% for profit on ordinary activities before taxation to £6.1m. Turnover on continuing operations is up to £35.2m; a rise of 38% year on year. Earnings per share rose… Continue reading Classic FM Profitable For The First Time Ever Over Six Months
Wagadon has said that it will be launching a men’s lifestyle and music magazine in the Spring next year. Deluxe will be aimed at young men past the “lads” stage and cost £2.50 with an initial print-run of 180,000.Editor Andrew Harrison, who formally edited Select, said: “We’ll cover entertainment, fashion, sex, drugs and rock ‘n’… Continue reading Wagadon To Launch Men’s Mag
