The latest IKEA ad which features a “management consultant” illustrating how you can refurbish your office for around £8,000 has drawn a mass of complaints from viewers. The furniture retailer has now withdrawn the ad.In the ad the woman insinuates that if an office assistant is sacked then the refurbishment can be afforded. Almost 400… Continue reading IKEA Ad Offends Viewers
As the last RAB conference in 1996 was heralded as one of the most successful media events of that year, 1998’s had a lot to live up to. Peter Warren, director of Abbott Mead Vickers plc chaired the event and was asked to give a personal view of radio and the four things that had… Continue reading “Making Radio Work For Your Brands”- RAB ’98 Advertiser Conference
Culture Secretary Chris Smith has announced that from this Sunday advertisements will appear in the press for BBC Governorships; this is the first time that public positions of this sort have been opened up by advertising.Adverts inviting applications for the positions of Vice Chairman and Governors will appear in the national and home country press… Continue reading BBC Governorships To Be Advertised For The First Time
Research released by the PPA shows that viewers welcome masthead programmes and want to see more of them in the UK, including on terrestrial channels.The research, conducted by Hall Test, suggests that masthead programmes maintain editorial standards and integrity – 93% would expect a programme based on a magazine to be as accurate as any… Continue reading Report Shows Viewers Back Masthead TV
Dennis Publishing has announced that Stuff magazine, the “gear and gadget bible for men”, is to increase its frequency to ten issues a year.The magazine, launched in November 1996, currently publishes six times per year and made an ABC debut of 61,358.Publisher Bridget Marrison commented: “We are increasing the frequency in response to growing reader… Continue reading Stuff Magazine Increases Frequency
Sarah Keith, currently commercial airtime manager at Channel 4, is to join the GWR Group in the new post of inventory controller. Her priorities will be to build an inventory management system for GWR’s portfolio of radio stations.GWR Group sales and marketing director Simon Ward says: “Just weeks after the launch of GWR’s national sales… Continue reading GWR Group Appoints Sales Inventory Controller
The Financial Times launched its new look today. The subtle changes include dividing the paper into six clearly-marked “blocks”: World News; National News; a new features section called Inside Track; Comment and Analysis; Companies and Finance and Stock Markets. There is an enhanced contents box on the back page and extra space for the Lex… Continue reading FT Launches New Look
Public awareness of the proposals for digital TV has risen from four out of ten in 1995 to six out of ten in late 1997, according to CIA MediaLab’s latest Sensor survey.After an explanation of the new technology was provided, nine out of ten of the public currently felt they understood the merits of digital… Continue reading Digital TV Awareness Grows
The external appearance of Computeractive, VNU Business Communications’ ‘big’ computer launch, gives the impression of a down-market trader type rag which you would expect to contain reams of small print classified ads. Both the thin, half-glossy pages and the gaudy Exchange & Mart-esque cover design lend the magazine a throwaway feel. However, as the old… Continue reading First Issue Review – Computeractive
Two years after being suspended and awaiting relaunch, Northern & Shell’s Chic magazine is set to relaunch with only the editor Ruth Corbett remaining from the original editorial team.In June 1996 Northern & Shell suspended the title a year after buying it from Hamerville Magazines. The relaunched version is to be released today and will… Continue reading Chic To Relaunch After Two Years
