Panasonic has signed a £500,000 deal with ITV to sponsor a number of programmes over the Christmas week. From 21-27 December Panasonic will be linked to three or four programmes per day.The deal was negotiated by Andy Thompson, deputy head of sponsorship at Carlton on behalf of ITV Sponsorship and Andy Jones, director of television… Continue reading Panasonic Signs ITV Christmas Deal
The Mediapolis/WCRS auction for the Pepper Foundation last night raised £27,000, up from £24,000 last year. Representatives from the charity, which cares for terminally ill children in their own home, were said to be “overwhelmed” by the level of support received.
The European Magazine publishers Federation (FAEP) has attacked Friday’s announcement by the Government that tobacco advertising and sponsorship will be made illegal after 2006 (subscribers see Tobacco Sponsorship To Be Phased Out Over Nine Years).The Federation says that the ad ban “lacks a sound legal basis in Community law and clearly runs counter to the… Continue reading Publishers Ready To ‘Fight” Tobacco Ad Ban ‘All The Way’
News Direct 97.3FM has secured a twelve month sponsorship deal with Yellow Pages worth £150,000. Yellow Pages is to be associated with the station’s entertainment news bulletins, Entertainment News Direct, of which there are 48 in 24 hours. Special scripts have been prepared by AMV to complement the different editorial content of the various bulletins.Entertainment… Continue reading Yellow Pages To Sponsor News Direct
The Internet arm of Associated Newspapers, Associated New Media (ANM), has just launched what editor Martin Dunn claims is the first totally comprehensive city guide to London. Dunn, former editor of the New York Daily News and Today, says that the This Is London (TIL) site (http://thisislondon.co.uk) is the result of the collation of material… Continue reading Interview – Martin Dunn, Associated New Media
Haymarket’s Campaign magazine will be launching a website next Spring. Campaignlive will be subscription-based and feature news, a diary of events and a debating forum. Readers of the magazine will be charged a subscription rate of £50 while for non-readers it will cost £60.Campaignlive: 0171 413 4297
IPC Magazines has announced cover price increases across a range of its Weeklies Group titles: Woman , Womans Own and Chat increase to 60p, Now goes up to 65p, Whats On TV goes up to 49p, Womans Weekly rises to 54p and Womans Realm increases to 57p.Alan Green, publishing servies director at IPC’s distributor MarketForce,… Continue reading Price Increases At IPC Titles
The national newspaper market had a bad month in October, with only three titles not showing year on year drops in readership. The Guardian saw a year on year NRS increase of 12.5% for May-October and the Sunday Telegraph went up almost 18%. The Mail on Sunday could only manage growth of 0.1%.Subscribers can access… Continue reading National Newspaper NRS – October
Only seven national newspapers experienced year on year June-November ABC increases, with the Sunday Telegraph again storming ahead with a massive 18% rise. The FT also had a good month, with an increase of just under 10%. The biggest losses were in the Sunday tabloid market, where the People fell 7% and the Sunday Mirror… Continue reading National Newspaper ABC Summary – November
A slightly more grown-up version of Eat Soup and aimed at at a broader audience, Fox’s Food and Travel magazine is exotic, stylish and extravagant.From articles on Tokyo’s fish markets and sushi bars to write-ups on far-flung places like Zanzibar, this is obviously aspirational stuff. But at the end of the day if a magazine… Continue reading First Issue Review – Food And Travel
