Some spirits advertisements on TV in the US now carry a six second “responsibility reminder”, one of which says: “People of legal drinking age should enjoy alcohol responsibly, but don’t drink if you are under 21.” Others feature reminders against drinking alcohol and driving, or drinking alcohol while pregnant. The move is at the initiative… Continue reading US: New TV Advertising Practice
Publication of the Directive on Comparative Advertising on 23 October has evoked from the German minister of justice the view that the law on unfair competition now needs amendment. Precisely how the new comparative advertising regulations will be translated into national law is still unclear. The ZAW (German advertising association) believes that lack of clarity… Continue reading DE: Concerns Over Directive
The European Parliament has adopted a report by Roberto Barzanti (I, PES) on an EC Communication on copyright in the information society, which calls for a Directive dealing with three outstanding issues on copyright: reproduction rights, the right of communication to the public and the right of distribution. In its report the EP suggests that… Continue reading EU: EP Backs Copyright Report
After a period of field testing (subscribers see RAJAR Looks At New Methodologies Rajar has announced that it will be changing its methodology to measure ‘individual’ listening without a pre-printed diary.Rather than sampling all individuals aged 4+ in a selected household, one adult and one or two children per home will be selected for inclusion… Continue reading Rajar Changes Methodology
The womens’ weekly titles which have the highest number of C1 25-34 Women, out of a population estimated to be 1.33 million, in this market are Take A Break, Woman’s Own and Bella. It is perhaps no surprise that Take A Break has the highest number at 220,000 as it also has the highest overall… Continue reading Magazine Readership Profile Commentary – C1 25-34 Women
EMAP today announced that Robin Miller, currently chief executive at the media group, will replace Sir John Hoskyns as chairman when the latter retires next July.As part of the reshuffle Kevin Hand, currently head of EMAP’s French magazine operation, will become the new chief executive.Meanwhile, Adam Broadbent has joined the Board as a non-executive director… Continue reading Major Shake-Up At EMAP Board
In Hungary new advertising legislation has been agreed. The legislation tidies up previous laws, aims at protecting consumers from manipulation, specifies types of banned advertising and articles that may not be advertised (such as weapons or certain pharmaceuticals, as well as alcohol and tobacco products in certain areas and in specified places and times). It… Continue reading MAG: New legislation on advertising
The infringements cases discussed by the EC Infractions Committee relating to Amex and Air Miles were held over, following a decision to ask DGXV to study the legal issues further. It is understood that the Commission’s Legal Service was keen to apply the principle of the ECJ’s ‘Keck’ judgement to the cases, but it was… Continue reading EU: Incentives cases postponed
The French Parliament has approved an amendment to the 1998 Budget that could introduce a one per cent tax on all below-the-line printed matter. Proceeds from the proposed new tax would, according to the amendment’s author Jean-Marie Guen, be allocated to the daily press. French media and advertising groups are due to meet Government Ministers… Continue reading FR: Ad Tax Proposed For DM
The European Commission has adopted its second report to the European Parliament on the application of Directive 89/552/EEC, Television Without Frontiers. The Report (which covers the period from January 1995 to July 1997, when the new Directive was adopted), is an overall assessment of the functioning of the original Directive during this time and is… Continue reading EU: Second EC Report On TWF
