Mike Wood, media director at JWT, and Mandy Pooler, managing director at Ogilvy & Mather’s the Network, are going to be named as the joint managing directors of WPP Media, it is rumoured. The new outfit, which will bring together the media outfits at JWT and the Network, is set to launch on January 1… Continue reading Heads Named For WPP Media Outfit
The Advertising Association has revealed that total advertising expenditure in the UK in 1996 amounted to £11.99 billion; a year-on-year increase of 9.2% or 6.7% in real terms. This is the fifth consecutive year of increase at constant prices since the two-year decline of 1990 and 1991.More money was spent on advertising, in real terms,… Continue reading Adspend At Record High
http://www.newsworld.co.ukNews World is the annual conference for people who work in the electronic news gathering industry. The site, designed and hosted by MediaTel Interactive, contains basic information about this year’s conference, the speakers, sessions and the exhibition.The conference is held in high esteem by the news industry and is known to attract influential speakers, this… Continue reading Web Site Of The Week – News World
MTV Networks Europe will launch its UK version of the channel into over 6 million cable and satellite homes across the UK and Ireland from July 1 (see New MTV Channels Announced).The new channel, tailored for a UK audience, will feature British presenters, new shows and the first phase of a redeveloped on-air identity. There… Continue reading MTV UK Launches Next Month
National Readership Survey has decided to withdraw its first survey into national newspaper section readership due to anomalies being discovered in the results. It is thought that these occurred due to bias in the responses.Roger Pratt, managing director of NRS, told Newsline that a six-month second test was now underway which would run until the… Continue reading NRS Withdraws First Section Survey
Following an uncertain start and several postponed launch dates, the youth orientated cable channel, Rapture promises to be hitting screens within the next month. The channel is now advertising for senior production staff, which adds weight to this claim.Rapture: 0171 287 0097
Price Waterhouse’s Entertainment Media and Communication’s forecast for 1998 predicts that satellite technology will continue to grow and establish its prominence as a communications system. This casts doubt on the widely accepted belief that the future is cable.The report also forecasts that Internet television will grow in stature and the integration of TV and computing… Continue reading The Future Is In The Air
Fresh magazine, the monthly women’s glossy which launched in February (see First Issue Review – Fresh), has been suspended. The title, published by Hair & Beauty and aimed at 18-26 year olds, is believed to have struggled in the fiercely competitive young women’s market which include Minx and Now among its recent launches. A spokesman… Continue reading Magazine News
Details of the merger between WCRS’s media department and Mediapolis, set for July 1, are beginning to emerge with some appointments being made (subscribers see WCRS Set To Merge Media Department With Mediapolis).While the majority of WCRS’s media team will carry on with the same job titles, a few changes are reported. Marc Mendoza, media… Continue reading WCRS/Mediapolis Merger Gears For Launch
Angler’s Mail , the weekly fishing title, is screening a series of television ads on Discovery Home & Leisure to support the launch of its Fantasy Fishing League.The series of 10 second ads will feature in breaks in and around the channel’s various angling programmes. The TV campaign is also supported by a Teletext information… Continue reading Angler Throws Line To TV
