ITV was the most highly honoured British broadcaster at Promax, the international electronic marketing and promotion festival held in Chicago last week.Central’s CITV promotions won both the gold and the silver award in the Promotional Animation category, while the company’s Presentation Kit won a second silver in the same section. Central also won gold for… Continue reading ITV Wins Promo Awards
Simon Ward, an executive director of GWR, will head up the group’s new radio sales house. The radio group today revealed it would be setting up its own sales outfit as it announced annual financial results (see GWR Hits £11m Profit).Ward will be supported by Duncan George who becomes sales director. George was previously sales… Continue reading Ward To Head Up GWR Sales House
At this year’s European Advertising Effectiveness Symposium in Paris on the 26th-27th of this month, John Philip Jones of the University of Syracuse will present accounts of two important developments in the US which could have significant implications for the European advertising industry.Jones claims that studies conducted in the States indicate that the waste of… Continue reading John Philip Jones Set To Cause Stir At Conference
Radio group GWR this morning announced financial results for the year ended 31 March 1997 which show that pre-tax profit has risen from £5.5m to £11.9m. Turnover increased from £39.1m to £63.8m.The group also announced that it would be selling its St Albans radio station to Essex Radio and that it would be setting up… Continue reading GWR Hits £11m Profit
Gerry Robinson, chairman of Granada, confirmed today that the group has made a successful bid for Yorkshire Tyne Tees television. The move has been expected for months; Granada chose to act now because the two companies have reached agreement on the price, set at £525 million or £11.75 a share. The deal has been agreed… Continue reading Granada Swallows Yorkshire
Cadbury announced that it is extending its sponsorship of Coronation Street for another year at today’s ITV Sponsorship ’97 conference. Speaking at the conference, Richard Frost, Cadbury’s sponsorship negotiator, said: “We have enjoyed a fantastic response to our first venture in broadcast sponsorship, with an unrivalled 94% awareness level of the Cadbury association. Independent research… Continue reading Cadbury Stay On The Street
Marie Claire has launched its 26th edition in South Africa. The title is published in Johannesburg, under licence with Perskor Group.Marie Claire International: 33 1 41 46 88 65
Today’s ITV Sponsorship ’97 conference revealed the latest findings from ITV Sponsorship’s on-going tracking study. The research, conducted by Millward Brown International, covers over 50 ITV Network sponsorship deals on screen after April 1995. For the first time, the research has shown that sponsorship is as effective as spot advertising in generating TV presence for… Continue reading It’s Official, Sponsorship Works
ITV’s primetime drama Bodyguards captured a consolidated audience of 7.106 million, a TRV of 13, on Thursday 15th May. On other channels at the same time (9pm) were Dispatches (C4, 2 TVRs), Competition (C5, 1 TVR), Sportsnight (BBC1, 12 TVRs) and Place for Annie (BBC2 5 TVRs).Advertisers in Bodyguards’ two centre breaks were Vauxhall Corsa,… Continue reading Programme Analysis: Bodyguards W/E 18/05/97
At its Council meeting last week, the IPA elected Cheetham Bell and Target Direct Marketing into its membership. This brings the total number of IPA member-agencies to 214.IPA: 0171 235 7020http://www.ipa.co.uk/
