(Updated at 12:27pm)Grampian and STV have confirmed that they are merging in a £105 million deal. STV’s parent company, Scottish Media, will instigate the merger through a bid for Grampian. The offer values Grampian shares at £3.20The two regional services will both maintain their separate branding which is seen by Scottish as “a great strength.”… Continue reading STV And Grampian Merge
IPC Southbank has appointed Janet Meadowcroft as publisher of Options and Womans Journal . Meadowcroft joins IPC from Future where she was group publisher of the women’s interest division and managed the exhibition’s department.IPC Southbank: 0171 261 5261
Cadbury announced that it is extending its sponsorship of Coronation Street for another year at today’s ITV Sponsorship ’97 conference. Speaking at the conference, Richard Frost, Cadbury’s sponsorship negotiator, said: “We have enjoyed a fantastic response to our first venture in broadcast sponsorship, with an unrivalled 94% awareness level of the Cadbury association. Independent research… Continue reading Cadbury Stay On The Street
Marie Claire has launched its 26th edition in South Africa. The title is published in Johannesburg, under licence with Perskor Group.Marie Claire International: 33 1 41 46 88 65
Today’s ITV Sponsorship ’97 conference revealed the latest findings from ITV Sponsorship’s on-going tracking study. The research, conducted by Millward Brown International, covers over 50 ITV Network sponsorship deals on screen after April 1995. For the first time, the research has shown that sponsorship is as effective as spot advertising in generating TV presence for… Continue reading It’s Official, Sponsorship Works
ITV’s primetime drama Bodyguards captured a consolidated audience of 7.106 million, a TRV of 13, on Thursday 15th May. On other channels at the same time (9pm) were Dispatches (C4, 2 TVRs), Competition (C5, 1 TVR), Sportsnight (BBC1, 12 TVRs) and Place for Annie (BBC2 5 TVRs).Advertisers in Bodyguards’ two centre breaks were Vauxhall Corsa,… Continue reading Programme Analysis: Bodyguards W/E 18/05/97
At its Council meeting last week, the IPA elected Cheetham Bell and Target Direct Marketing into its membership. This brings the total number of IPA member-agencies to 214.IPA: 0171 235 7020http://www.ipa.co.uk/
Scottish Media’s announcement on Monday that it is negotiating a takeover of Grampian Television (subscribers see Scottish Media Moves On Grampian) benefited both companies throughout last week. Scottish initially rose 15 to 690p and then rose consistently to close at 698.5p on Friday. Grampian performed even better, soaring 40 to 302.5p on the Monday and… Continue reading Sharewatch W/E 6/05/97
TuesdayITV is holding its annual sponsorship seminar, Newsline will be reporting from the event.WednesdayGranada’s half year profits are announced. GWR Group’s Finals are released, they are expected to show strong growth.ThursdayThe Daily Mail and General Trust’s interim results are published. Newsline‘s Programme Analysis will be looking at ITV’s Bodyguards. The Retail Prices Index for May… Continue reading The Week Ahead
Sponsorship showcasing is still a new type of communication in our specialist field with relatively few examples. We, therefore, feel it’s an area of great potential and ripe for being exploited. In the recent past, we have had Themed Movie Packages such as Monday and Saturday Night Adventure Movies with LYNX and the Leading Ladies… Continue reading David Prosser – ITV Sponsorship, Opportunities Of Showcasing
