According to overnight data, at its peak, 7.3 million people watched yesterday’s Canadian Grand Prix from Montreal.An overall average of 6.1 million watched the race on ITV; this is exactly 2 million more people than watched than the BBC’s live average for the same race the previous year.ITV: 0171843 8217
Following the Government’s moves to outlaw tobacco advertising *Tobacco Ban Set For Summer, cigarette companies are stepping up their marketing drives. They are increasing the number of giveaway promotions, where cigarettes are given away free in pubs, clubs and other public places. The purpose of this exercise is to get people’s name and addresses and… Continue reading Free Fags Stubbed Out
The long-awaited mergers of Granada/YTTV and STV/Grampian took place last week, though the stock-market was far from overawed by the news.Scottish Media’s announcement that it would be taking over Grampian on Tuesday (subscribers see STV And Grampian Merge) sent the group’s price down 1p the next day to 705p, a price it would remain stuck… Continue reading Sharewatch W/E 13/06/97
MondayMediaTel’s new cable and satellite database goes live this afternoon.TuesdayJames Walker, media development director of Advanced Techniques Group Worldwide, talks to Newsline about JWT’s new company and its current and future research projects.Portsmouth and Sunderland Newspapers’ results are publishedThe Advertising Authority’s annual ad spend statistics are due to be published, however, they were due to… Continue reading The Week Ahead
RAJAR Insight is a series of publications from the Radio Advertising Bureau, designed to use analysis of RAJAR, alongside original research, to further understanding into how people listen to radio.Qualitative research has been commissioned to ‘get under the skin’ of listeners’ feeling as they dial between stations.RAB: 0171 306 2555
New Media Age and The Times have announced the winners of their first ever New Media Effectiveness Awards. The top prize, the Grand Prix award, went to Amnesty International for its Refuge! Human Rights Have No Boarders site http://www.refuge.amnesty.org. The site, designed by Bates Interactive, was praised for being simple, but chillingly effective at delivering… Continue reading Web Award Winners
Peter van Gelder, managing director of Teletext, has been appointed as managing director of British Interactive Broadcasting. BIB is the joint venture between BSkyB, BT, Midland Bank and Matsuchita created to deliver digital interactive services to viewers via satellite *BSkyB Launches Digital Services Company.*Subscribers only
The ITC has published its Code of Conduct on the operation of Electronic Programme Guides, EPGs.EPGs are the services through which viewers are offered programme listings and choices. They will become more important as the number of programme services increases and the technology becomes more sophisticated.EPG providers are required, by the new Code, to ensure… Continue reading Electric Signals From ITC
The ITC’s May report into programme complaints and interventions covers the British National Party’s party election broadcast. 87 viewers complained to the ITC about the broadcast. A large number of these complaints concerned the content of the broadcast, including a sequence which questioned whether a multi-racial society was “what our war heroes fought for.”Each of… Continue reading ITC Recieves BNP Political Broadcast Complaints
The European Advertising Standards Alliance (EASA) has published a pamphlet entitled “The EASA Self-Regulation Guide”, aimed at being a comprehensive explanation of the normal composition of self-regulatory systems. For more information on this publication, contact: Claire Vallings, EASA, 10A Rue de la Pepiniere, B-1000 Brussels, telephone: 02 513 7806, fax: 02 513 2861; email: [email protected]
