The European Advertising Standards Alliance (EASA) has published a pamphlet entitled “The EASA Self-Regulation Guide”, aimed at being a comprehensive explanation of the normal composition of self-regulatory systems. For more information on this publication, contact: Claire Vallings, EASA, 10A Rue de la Pepiniere, B-1000 Brussels, telephone: 02 513 7806, fax: 02 513 2861; email: [email protected]
Robert Toet, chairman of the Confederation of European Community Cigarette Manufacturers (CECCM), said last week that moves to restrict tobacco advertising in the EU – where health ministers are currently studying proposals for complete advertising bans – will mean a price war between manufacturers. Toet said European health policy Commissioner Padraig Flynn “has declared war”… Continue reading EU: Advertising War Hots Up
Nick Chapman, managing director of BBC Worldwide’s publishing and multimedia arm, is leaving the Corporation. The restructuring of the commercial division led to his job being made redundant; no replacement is being sought.The Periodical Publishers Association, will also be bidding farewell to an established face, Nick Mazur, director of communications, is leaving after eight years,… Continue reading Out With The Old In With The New
Daily Mail and General Trust today announced pre-tax profits of £65.6m for the six months to 30th March 1997, up 60% from £41m the previous year. Turnover rose from £476.6m to £545m.In its newspapers division, Associated Newspapers, there was some pre-Christmas display ad weakness though classified ads remained strong. Northcliffe had a good year due… Continue reading Daily Mail Group Shows Good Profits
The IPA has come out in support of the ISBA proposal to the ITC for an increase in advertising minutage *ISBA Calls For More Ad Time. The IPA supports a move to permit an additional half minute of advertising, making 8 minutes average peak and 7.5 minutes average total.If this proposal was approved by the… Continue reading The IPA Joins ISBA’s Extra Minutage Campaign
The broadband cable universe has risen by over half a million homes, an increase of 45% since January 1996, according to the latest Cable Audience Television survey.CATV III, carried out by RSMB on behalf of the cable industry and the ITC, reveals that in March 1997 there were 1.92 million cable TV Homes with 5.7… Continue reading Cable Universe Grows By 45%
Both Coronation Street and Eastenders have scored rather a low average viewers figure this week, coinciding with the first week of blisteringly hot sun! Eastenders came out on top with an average of 12.42 million viewers, and probably benefits slightly from not having an episode on either a Friday night or a Sunday. Coronation Street… Continue reading TV Viewing Summary W/E 01/06/97
Buitoni, the Italian food manufacturer, has signed a £106,000 sponsorship and advertising deal with Classic FM; this includes a week long series of programmes about Italy, its food and its culture.The Italian week will include a series of specially recorded concerts and recitals, outside broadcasts and speech-based programmes that reflect modern Italian life and contemporary… Continue reading Pasta De Sponsorship
Westcountry is launching a new programme strand “dedicated entirely to blokes’ stuff” which will aim to attract 18-34 year old males interested in “beer, babes, sport and cars.” The programme, to be called The L.A.D.S, will be broadcast on the ITV Nightime Network from July. It will be shot on location and presented by David… Continue reading Westcountry Hopes To Attract The Lads
News International is reorganizing its sales representation for its Scottish clients and agencies.Scottish business in NI’s regional editions is currently served by the group’s Manchester office, but from July 1, the Glasgow office will deal with all Scottish agency and advertising sales across the NI portfolio.The Manchester office will now concentrate on selling national and… Continue reading NI Moves Ad Sales To Glasgow
