British Telecom and BSkyB are reported to be working on a joint venture to create a £500 million company designed to hasten the market penetration of new digital TV channels. They are forming the Interactive Services Company to subsidise the retail price of set-top boxes. The boxes are likely to be priced at £200, compared… Continue reading BT In Partnership With BSkyB
James Walker, joint managing director, Advanced Techniques Group Worldwide, JWTSo… Project Cosine – this has been all about creating cardinal indices to compare against cost premia in the UK national press market, for the effectiveness of different sizes of advertisements, and then to go on to quantify the impact of colour versus mono, positioning in… Continue reading James Walker – Does Size Matter…And Position, Colour And Content?
WCRS is expected to merge its media department into Mediapolis this summer, according to sources. The move, which has long been rumoured, will take place on July 1st, leaving no media representation at WCRS at all.An official announcement confirming this is believed to be imminent, though both Mediapolis and WCRS were unavailable for comment this… Continue reading WCRS Set To Merge Media Department With Mediapolis
Agency estimates put terrestrial TV revenue for March at £192.070m, which is an increase of 10.05% on the previous year. Of this, ITV brought in £148.070m (up 11.39%) and Channel 4 £44m (up 5.83%). This puts the ITV:C4 ratio at 77:23. Mar-96 Mar-97 % Change ITV 132,926,404 148,070,000 11.39 C4 41,575,000 44,000,000 5.83 Total 174,537,404… Continue reading TV Revenue – March
The ITC today published its 1996 Annual Performance Reviews of the 18 terrestrial TV licences: the 15 regional ITV licensees, GMTV, Channel 4 and Teletext.Teletext received a favourable report and GMTV was congratulated on rectifying the complaints highlighted in the previous year’s report. ITV and Channel 4 performed satisfactorily, but each were found to have… Continue reading ITC Questions ITV’s Commitment To Its Licence Terms
WPP has taken a stake in Syzygy, the London-based digital media company. Syzygy specialises in the strategy, development and marketing of commercial Internet and intranet solutions. The agency’s client list includes Duracell, Kimberly-Clark, Kodak, Kraft Jacobs-Suchard, Mars and PepsiCo.This is the first European edition to the Group’s new media investment portfolio. Earlier investments have focused… Continue reading WPP Buys Into Digital
G.O.D., the Internet search engine company, together with Four11(a commercial website) and PeopleFinder (the new email and telephone directory) has formed a new Internet sales service.The G.O.D. Advertising Network offers General Rotation advertising from $16 (£10). Banner Ads can be targetted geographically or at specific consumer interests and will be spread between G.O.D., PeopleFinder and… Continue reading G.O.D. Forms Advertising Network With Four11
Sue Elms, managing director, Initiative Media1. IntroductionThe subject of this speech is the value of ad effectiveness as a measure of accountability in media.The bit about EMU is, I think, some sort of MRG committee pun about efforts for European Media Research harmonisation. The point being that we should shelve our efforts in this area… Continue reading Sue Elms – ‘Forget EMU, It’s Ad Effectiveness That Counts
In Europe ‘
Momentum’s campaign for CITB (Construction Industry Training Board) – which positioned it as the authoritative voice for health and safety within the construction industry – won the Judges’ Gold Award at the 1997 IPA Business-to-business Advertising Awards ceremony. The campaign, which generated three times the expected response, also won the specialist, media and integrated categories.The… Continue reading Momentum Triumphs At IPA Awards
WPP, the world’s biggest advertising group, has published its first quarter results for 1997. The strength of the pound was blamed for the fall in revenues from £390.4 million to £387 million year-on-year. Although, on a like for like basis, revenues were shown to rise by 6% and the gross margin to 7%.Revenue growth was… Continue reading Revenues Rise 6% At WPP
