The ITV Network Centre has announced that it will be changing the way in which its drama is produced to take advantage of the wide-screen capabilities of digital television.ITV network drama productions – other than long-running series – will in future be produced in full widescreen 16:9 format in readiness for the introduction of digital… Continue reading ITV Gears Up For Digital TV
In addition to Graham Hinton, chairman of Bates Dorland, being elected as the new President of the IPA *(see New President For The IPA), some other election results have also been announced.Bruce Haines, managing director of the Leagas Delaney Partnership was re-elected as honourary secretary and Chris Whitworth of Publicis was re-elected as honourary treasurer.The… Continue reading IPA Officer Election Results
Fifteen months ago after a splendidly sociable few days in Barcelona at the 1995 MRG Conference, I provided a brief critique of the key issues emanating from (with a few exceptions) a rather disappointing set of conference papers.In the period since I heard the same view from many others, so I think it is only… Continue reading MRG Conference 1997 – Dublin – A Critique
The Advertising Standards Authority opens its annual report, published today, with a look at underwear. The Gossard Glossies poster campaign, with the headline: “Who said a woman can’t get pleasure from something soft?” was the most complained about advertisement last year. The Daily Mail, which encouraged readers to complain about the campaign, could have had… Continue reading Authority Gets Its Knickers In A Twist
Jerry Wright, marketing director at Lever Brothers, was the sole client representative at the conference and called on agencies to recognise that the importance of media is declining, giving way to the need for “communication”. He also called on agencies to develop new models for communication planning.In the TV market he said there was more… Continue reading MRG Conference Report – The Final Day
BBC Worldwide has announced record international sales for 1996 to 1997. The BBC’s commercial arm reported a 20% year-on-year increase in its programme sales and distribution business for the year ending 1996 to 1997. Bob Phillis, chief executive of BBC Worldwide, announced an un-audited programme sales figure of £112.1 million.The ten best sellers were:1 People’s… Continue reading Record Sales For The BBC
Griselda Billington has joined EMAP Internet Sales as an account manager.Her new job will involve selling online campaigns to leading clients and ad agencies. Billington was previously an ad sales executive at Wired and Hotwired, responsible for sales to both print and online clients.For an interview with Carol Dukes, director of EMAP Internet Sales, subscribers… Continue reading Expansion At EMAP New Media Sales House
Delegates at the MRG Conference were presented with a “Hot Off the Press” insight into some innovative media research.Fran Cassidy, marketing director at Carlton TV and her colleague Catherine Davie, head of marketing research, told how Carlton have adapted the “Needs States” theory to television viewing to cleverly schedule programmes to suit viewer’s moods during… Continue reading “Hot Off The Press” Research – MRG Conference Special
Report
Vivien Marles, head of research, LaserDerek Morris, joint media director, BMP DDBThe following paper won the IPA/David Aitchison Award for best research paperUntil now, the family’s power in influencing the purchase of goods and services has not been researched much outside the states.Where such eminent luminaries as: Qualls, Eggebeen, Belch, Blood and Wolfe (and I’m… Continue reading Vivien Marles/Derek Morris – ‘Viewing Together, Targetting
Clever’
Speaking at the MRG conference on Friday, Peter Bowman, media research director at WCRS, called for a change to the National Readership Survey. He said that the survey was not as robust as the research for the TV industry. BARB, he argued, provides a meaningful currency while NRS seems only to be used for things… Continue reading Changes Urged For NRS
