Channel 5’s first full week of ratings has now been made public and Elstein and his crew have nothing to celebrate.Mrs Doubtfire is its biggest ratings winner to date, attracting 2,849,000 consolidated viewers. Indeed, the evening film is proving to be the channel’s most popular slot; My Step Mother Is An Alien recorded 1,694,000 viewers… Continue reading Channel 5 Ratings Round-Up
The Prime Minister is considering holding a live televised debate with Paddy Ashdown, in an attempt to expose Tony Blair’s reluctance to take part in such an event.It is thought that Major will perform better than Blair in a live debate, and the Labour Party is said to be concerned about the effects of a… Continue reading Major And Ashdown May Thrash It Out On The Box
Fifteen months ago after a splendidly sociable few days in Barcelona at the 1995 MRG Conference, I provided a brief critique of the key issues emanating from (with a few exceptions) a rather disappointing set of conference papers.In the period since I heard the same view from many others, so I think it is only… Continue reading MRG Conference 1997 – Dublin – A Critique
Allied Dunbar is reported to be about to sign a £7.5 million sponsorship deal for the Rugby Union League. The insurance giant is said to be preparing to take over the sponsorship for the First and Second Divisions for the next three years from Courage.
The ASA’s monthly report was published today. The editorial warns advertisers to take care when using images or references to race or religion. An approach which is humourous and quirky might be acceptable to the public, but racism and offensive references to other nationalities clearly are not. The interpretation of advertisements is rarely black and… Continue reading Melinda Gets The Message From The ASA
Reuters first quarter review for 1997 was published today. The company’s revenue rose by an underlying 8% over the same period last year, but the impact of the strong pound turned this figure into a 2% decline. Revenue for the quarter of 1997 was £699 million, compared to £713 million in 1996.Chief executive, Peter Job,… Continue reading Revenue Struggling To Grow At Reuters
Griselda Billington has joined EMAP Internet Sales as an account manager.Her new job will involve selling online campaigns to leading clients and ad agencies. Billington was previously an ad sales executive at Wired and Hotwired, responsible for sales to both print and online clients.For an interview with Carol Dukes, director of EMAP Internet Sales, subscribers… Continue reading Expansion At EMAP New Media Sales House
Delegates at the MRG Conference were presented with a “Hot Off the Press” insight into some innovative media research.Fran Cassidy, marketing director at Carlton TV and her colleague Catherine Davie, head of marketing research, told how Carlton have adapted the “Needs States” theory to television viewing to cleverly schedule programmes to suit viewer’s moods during… Continue reading “Hot Off The Press” Research – MRG Conference Special
Report
Vivien Marles, head of research, LaserDerek Morris, joint media director, BMP DDBThe following paper won the IPA/David Aitchison Award for best research paperUntil now, the family’s power in influencing the purchase of goods and services has not been researched much outside the states.Where such eminent luminaries as: Qualls, Eggebeen, Belch, Blood and Wolfe (and I’m… Continue reading Vivien Marles/Derek Morris – ‘Viewing Together, Targetting
Clever’
The first full week of Channel 5 data is now here to pick and muse over, (see Channel 5 Ratings Round-Up feature) but the station has yet to make any real impact on the ‘other four’ with regards to viewing figures. Easter Monday proved to be a rather forgettable evening’s viewing. In choosing the lesser… Continue reading TV Viewing Summary W/E 06/04/97
