In its Review of 1996 the ITV Network Centre has said that the ITC must reduce its licence fee payments if it is to compete effectively in the television market.Leslie Hill, chairman of the ITV Association, said that competition in the industry had never been so fierce and it would intensify in the run-up to… Continue reading ITV Calls For Reduction In Licence Fee
International Sports Group, the sports marketing and sponsorship company, has bought the Sports & Outdoor Media Company. This means that ISG now has the marketing rights to a range of top sporting events.As a result of the deal, ISG is now the sales agent for the English Cricket Board, marketing consultant to the MCC and… Continue reading International Sports Group Broadens Its Portfolio
Channel 5 has said that a deal in which it would secure carriage on major satellite systems is imminent. David Elstein, chief executive of the new channel, said at the weekend that a satellite deal was being negotiated and it would be finalised “within two weeks.” It is also known that C5 is in the… Continue reading Channel 5 Satellite Deal Imminent
ITV launched its Spring Summer schedule today from the Capital Radio Café. The venue was obviously chosen to set the scene for the new, younger-feel third channel. ITV is obviously trying to break into the modern mainstream youth market that Channel 5 has identified. Indeed, ITV’s new schedule shows that ‘Britain’s most popular button’ has… Continue reading ITV Spring Summer Schedule
BARB will be releasing audience figures for Channel 5 tomorrow. The figures represent the audiences for the week ending Sunday 30 March 1997. Therefore, the data will only show audience numbers for the day Channel 5 went on air. These figures will be available in MediaTel’s TV database tomorrow.The BARB figures will measure the number… Continue reading BARB Release Channel 5 Figures Tomorrow
MediaTel adds to its growing web-site when its launches a new extended sponsorship database later today. The database is fully searchable, allowing subscribers to obtain a range of information: TV programmes – sponsors by programme and programme category Sports events – sponsors by event and by sport Broadcast rights to sports events (live coverage and… Continue reading MediaTel’s Sponsorship Database Launches Today
The difficulty of assessing the growing number of new radio stations has prompted RAJAR to experiment with three new methodologies. As well as measuring new stations, RAJAR is also interested in the relative merits of sampling on an ‘individuals’ basis – one adult and one or two children per home – as opposed to the… Continue reading RAJAR Looks At New Methodologies
The Guardian’s long awaited stand-alone sports section finally appeared in the paper yesterday. The Guardian Sport is a 12 page broadsheet section that will be sold with the paper every Monday. The section is strong on statistics, facts and figures. The features are well written and tell the story. The new section is not brilliant,… Continue reading Changes At The Guardian And The Sunday Times
MediaTel’s New Media database launches this afternoon. This first ever New Media database holds details of advertising opportunities on the Internet, including search engines, UK national newspapers, UK consumer magazines, and key business areas such as finance, marketing and property.The Guardian’s stand alone Monday sports section launched today. Reviews of this, along with The Sunday… Continue reading The Week Ahead
