Vivien Marles, head of research, LaserDerek Morris, joint media director, BMP DDBThe following paper won the IPA/David Aitchison Award for best research paperUntil now, the family’s power in influencing the purchase of goods and services has not been researched much outside the states.Where such eminent luminaries as: Qualls, Eggebeen, Belch, Blood and Wolfe (and I’m… Continue reading Vivien Marles/Derek Morris – ‘Viewing Together, Targetting
Clever’
The first full week of Channel 5 data is now here to pick and muse over, (see Channel 5 Ratings Round-Up feature) but the station has yet to make any real impact on the ‘other four’ with regards to viewing figures. Easter Monday proved to be a rather forgettable evening’s viewing. In choosing the lesser… Continue reading TV Viewing Summary W/E 06/04/97
The ITV Network Centre has announced that it will be changing the way in which its drama is produced to take advantage of the wide-screen capabilities of digital television.ITV network drama productions – other than long-running series – will in future be produced in full widescreen 16:9 format in readiness for the introduction of digital… Continue reading ITV Gears Up For Digital TV
In addition to Graham Hinton, chairman of Bates Dorland, being elected as the new President of the IPA *(see New President For The IPA), some other election results have also been announced.Bruce Haines, managing director of the Leagas Delaney Partnership was re-elected as honourary secretary and Chris Whitworth of Publicis was re-elected as honourary treasurer.The… Continue reading IPA Officer Election Results
Fifteen months ago after a splendidly sociable few days in Barcelona at the 1995 MRG Conference, I provided a brief critique of the key issues emanating from (with a few exceptions) a rather disappointing set of conference papers.In the period since I heard the same view from many others, so I think it is only… Continue reading MRG Conference 1997 – Dublin – A Critique
The Advertising Standards Authority opens its annual report, published today, with a look at underwear. The Gossard Glossies poster campaign, with the headline: “Who said a woman can’t get pleasure from something soft?” was the most complained about advertisement last year. The Daily Mail, which encouraged readers to complain about the campaign, could have had… Continue reading Authority Gets Its Knickers In A Twist
Boots is the first retailer to trial an interactive home shopping service. The experiment begins in the Kingston Upon Hull area on 16 April.The system carrying the service operates through the customer’s television and telephone wire. TV’s are fitted with a set-top box and viewers are given a special remote control unit to gain access… Continue reading Boots Opens Virtual Store
Channel 5’s first full week of ratings has now been made public and Elstein and his crew have nothing to celebrate.Mrs Doubtfire is its biggest ratings winner to date, attracting 2,849,000 consolidated viewers. Indeed, the evening film is proving to be the channel’s most popular slot; My Step Mother Is An Alien recorded 1,694,000 viewers… Continue reading Channel 5 Ratings Round-Up
The Swedish minister for social affairs, Margot Wallstroem, has promised to oppose an important preliminary ruling of the European Court of Justice which threatened the country’s state monopoly over the retail sales of alcoholic beverages. “No matter what the [ultimate] verdict of the European Court of Justice (which is expected in the next couple of… Continue reading SWE: Promise to oppose the ECJ
Jessica Larive MEP, the European Parliament Rapporteur on the Green Paper on Commercial Communication, has completed her report. It judges that the “internal market for commercial communications is not presently functioning in a satisfactory manner, as 99 per cent of those consulted providing commercial communication services identified potential trade barriers linked to disparity in national… Continue reading EU: Larive Report Finalised
