The latest ABC figures reveal that, for the period October 1996 – March 1997, The News of the World was the highest selling newspaper, selling 4,537,641 copies. In the daily market, The Sun remains the most popular title, selling 3,962,745 copies. Nevertheless, both these titles saw their circulations fall during this time by between 2… Continue reading National Newspaper March ABCs – Summary
Martin Sorrell, chief executive of the WPP Group, opened this years MRG conference with a keynote speech focusing on how clients perceive media research.Sorrell said that while research had progressed from a ‘one man and his dog’ situation a few years ago to a major business operation today, the business of advertising agencies was being… Continue reading MRG Conference Dublin 1997 – Opening Speech
Channel 5 and Warner Bros International Television have entered into one of the largest UK terrestrial TV deals ever.The two-year deal, which was announced today, covers all Warner Bros’ feature films released in the States in 1997 and 1998, plus 190 titles from Warner Bros’ film library. This includes Batman, Driving Miss Daisy, Lethal Weapon… Continue reading Channel 5 Shakes Hands With Warner Bros
There seems to be a lot of dissatisfaction in the ranks this week. Paul Hodgkinson is reported to have resigned from his role as creative director at TBWA Simons Palmer Clemmow Johnson. And, Pete Gatley has walked out of his job as creative director at BMP DDP. Matthew Howels is also said to have left… Continue reading Hired And Fired
Speaking at the MRG conference, Lynne Robinson, research director of the IPA, criticised the NPA’s attitude towards press research developments. She believes that research into newspaper readership sections needs more co-operation from the NPA. Robinson felt that the NPA were unjustified in failing to include this much researched data within the national readership survey. She… Continue reading Call For Change In Media Research
Graham Hinton, chairman of Bates Dorland, has been elected as the new president of the IPA. He takes over from John Bartle, joint chief executive of Bartle Bogle and Hegarty.In his inaugural speech to the IPA, Hinton said that he was setting out to regain the strategic pound for advertising agencies through training, effectiveness and… Continue reading New President For The IPA
Highlife, British Airways’ customer magazine produced by Premier Magazines, may become a paid-for title. The airline and the publishers are currently considering launching the Highlife as a paid for news-stand title. This idea is still very much its early stages, but if it becomes reality it would represent a radical step for contract publishing.The magazine,… Continue reading Highlife May Land A Cover Price
The ITC has received 52 complaints to date about the coverage of Formula One motor racing on ITV. The complaints all centre around ad breaks during the race broadcast.However, the ITC are unlikely to take any action, because advertising is an excepted feature of independent television broadcasting.ITC: 0171 255 3000
BBC Magazines’ has turned its Match Of The Day magazine from a weekly into a monthly. The new look magazine now has a bigger, glossier format. The first two issues will be bi-monthly. Match Of The Day goes monthly from August.The BBC has set a sales target of 65,000 for the magazine that has a… Continue reading Match Of The Day Goes Monthly
Channel 5 appears for the first time this week as BARB release the first set of data for the channel. Obviously, the calendar week covered only features the first day of Channel 5 broadcasting; the rest of the data is modeled in order to give figures for the whole week. BARB has identified various ‘teething… Continue reading TV Viewing Summary W/E 30/03/97
