Rx is the first thing a doctor writes on a prescription, it is shorthand for the Latin phrase Recipe X in which X represents the remedy. Roughly translated, it means Take this… Rx is also the cryptic title of The Sunday Telegraph’s new health magazine. The new section is aiming at attracting a younger, bigger… Continue reading First Issue Review – Rx Magazine
MAGtrack, the media research company, is to launch its new NETtest product in July. The tool will allow publishers with Web magazines to evaluate the visitors who accessing their sites. Rather than quantifying ‘hits’ to particular pages, NETtrack will provide information such as what types of readers are accessing a site and what articles they… Continue reading MAGtrack To Launch Net Research Tool
The market reacted cautiously to last Wednesday’s news that Carlton had bought Rank for £65m. The ITV broadcaster initially rose 3.5 to 519.5p, but then fell on Thursday and Friday to reach 511p by the end of the week.Reuters suffered last week when it dropped to its lowest level for twelve months on Tuesday. The… Continue reading Sharewatch – W/E 04/04/97
MediaTel’s New Media database launches this afternoon. This first ever New Media database holds details of advertising opportunities on the Internet, including search engines, UK national newspapers, UK consumer magazines, and key business areas such as finance, marketing and property.The Guardian’s stand alone Monday sports section launched today. Reviews of this, along with The Sunday… Continue reading The Week Ahead
MediaTel is launching the first ever online New Media database today. The catalogue sponsored by Electronic Telegraph,aims to revolutionise online advertising. It holds details of advertising opportunities on the Internet including search engines and Web site information on UK national newspapers, consumer magazines, and key business areas such as finance, marketing and property.Information is available… Continue reading Electronic Telegraph Sponsors First Ever New Media Database
The ITC’s February Complaints’ Report, was published today.Allied Dunbar’s advert portraying a ‘Grim Reaper’ figure received 55 complaints from viewers. The complaints centred around the frightening imagery in the advert. The ITC concluded that the post 7.30pm broadcast restriction was adequate for this advert, and it did not consider that the imagery used went beyond… Continue reading Allied Dunbar Get Away With It
The Grand, ITV’s new costume drama series set in an elegant Manchester hotel in the 1920’s, attracted 10.5 million people, or 47% of the viewing audience, to its first episode, shown last Friday night.Meanwhile Where The Heart Is, another ITV drama about two district nurses, achieved an audience of 11.2 million on Sunday night.These figures… Continue reading A Grand Start
IPC’s Melody Maker has appointed Mark Sutherland as its new editor. He is currently features editor of NME. Sutherland will replace Allan Jones who is leaving to become editor of IPC’s new monthly title, Uncut. This will be effective from April 7.IPC: 0171 261 6575
It was previously thought that nothing could beat the ratings success of ITV’s This Morning show. A year ago, the BBC had to admit defeat after Richard and Judy fought off Anne and Nick’s Good Morning *Anne And Nick Faces Axe While Richard And Judy Move To London. The BBC, however, did not surrender altogether.… Continue reading BBC Pack A Punch For Richard And Judy
