On 26 March the Independent Television Commission – which oversees commercial broadcasting – published its new code of sponsorship, which takes effect immediately. The rules have been adjusted in order, says the ITC, to make it “possible to widen the scope for sponsorship without the risk of sponsors excessively diverting the editorial agenda for commercial… Continue reading UK: ITC Adjusts Sponsorship Code
BBC Online’s first commercial Web site, www.topgear.com, goes live on 9 April 1997.The Top Gear Magazine site will offer SuperTest, an interactive ride with Jeremy Clarkson, as he road tests his favourite sports cars. This game comes complete with video-clips, photos, specs and the all important speedometer, as well as authentic engine sounds.There will also… Continue reading Top Gear Arrives On The Super Highway
The Federal Communications Commission Office of Plans and Policy (OPP) has published a working paper analysing the implications of the Internet for telecommunications policy. The basic argument of Working Paper No. 29 – “Digital Tornado, The Internet and Telecommunications Policy”, is that the FCC and other government agencies should desist from attempting to regulate the… Continue reading US: FCC looks into the Internet
NRS figures for September 1996 to February 1997 show that The Sunday Telegraph has seen the largest increase year-on-year, with readership growing 17.22% to 2,192,000.Sept ’96 – Feb ’97 NRS Readership Comparisons Title Sep 95 – Feb 96 Sep 96 – Feb 97 Actual Change % Change Sunday Telegraph 1,870,000 2,192,000 322,000 17.22 Times 1,637,000… Continue reading National Newspapers NRS – February
Laser Satellite and Cable has coordinated a sponsorship deal for Granada Good Life ‘s Food and Wine programme strand. Sharp’s Microwave Magic will sponsor the strand with a package of air-time and advertorials.Themed road-shows will take place during the summer at county shows and shopping centres nationwide. These will feature practical demonstrations and a competition… Continue reading Sharp Sponsor
Newsline coverage of the Channel 5 launch will include agency reactions, overnight viewing figures and a round-up of opinions from the national press.Johnston Press, the Edinburgh based publisher, will announce its financial results on Wednesday analysts are predicting pre-tax profits of between £21 and £22 million. The full story will be available on Newsline tomorrow.This… Continue reading The Week Ahead
The Office of Telecommunications, OFTEL, has the job of regulating conditional access services for digital TV. OFTEL issued draft guidelines last December, aimed at ensuring access to conditional access services is fair reasonable and non-discriminatory between broadcasters *Oftel Aims For Fair Digital TV.The response to this draft led Don Cruickshank, director general of telecommunications, to… Continue reading Watchdog Barks At Digital TV
The Times gave 5 seven out of ten for its first night’s programming. The digital countdown was branded ‘considerably less exciting than the Brazilian Grand Prix showing on ITV or Easter Songs of Praise on BBC1.’ The actual opening show was described as a ‘shameless half hour of self-promotion’, but then The Times decided that… Continue reading Channel 5 – What The Papers Say
A good week for ITV on the drama front, with the final episode of Reckless watched by 11.95 million viewers, and the one off return of Hercule Poirot achieving an audience of 11.18 million. The return of Stars in Their Eyes seems to have laid waste to the slipping success of BBC1’s Saturday night drama… Continue reading TV Viewing Summary W/E 16/03/97
With the General Election fast approaching, a multitude of related Internet sites have sprung-up.http://news.uk.msn.com/news/default.asp will take you to the Microsoft News Decision 97 site. Microsoft News is the first on-line team to secure a Lobby pass for an on-line journalist. Nick Assinger, who has been political editor for the Daily Mail and the Daily Express,… Continue reading Web Sites Of The Week – General Election Special
