Further to yesterday’s NRS Sectional Figures Awaited With Interest By Planners regarding the new NRS sectional data, Newsline has learned that the following supplements are currently being surveyed:Saturdays Daily Mail, Weekend The Express, Saturday The Times, Times Magazine The Guardian, WeekendSundays The Mail on Sunday, Night & Day The Sunday Times , Style The Sunday… Continue reading NRS Sections Summary
The ITV Network Centre is claiming that an average of 15 million viewers tuned into A Touch Of Frost last Sunday. ITV assert that the unofficial overnight data, supplied by AGB, show that A Touch Of Frost triumphed over BBC 1’s Ballykissangel and Ivanhoe in the ratings battle.According to the findings Ballykissangel attracted 8 million… Continue reading A Warm Reception For Frost
August 1996-January 1997 ABC figures showed that the Independent lost 28,658 copies year on year, a drop of 9.82%, to 263,075. This is its lowest ever six-month ABC figure. Its Sunday title fared the worst among the whole sector with a drop in sales of 12.36% – again, this is the worst ever six-monthly figure… Continue reading National Press Round-Up – January
The overall outlook for the music magazine sector is positive with only five titles showing a decrease in circulation. Amongst the losers IPC’s Melody Maker fared worst, with a 19.82% (11591 copies)loss on the same period last year. Another IPC title Vox suffered the second greatest decline, with a loss of 15.47% or 14623 copies… Continue reading July To December ABC’s – Music Sector
BAD PERFORMANCE IN SECOND HALF OF 1996The second half of 1996 proved a poor one for the football magazines. In particular ’90 Minutes’ and ‘Soccerstars’ returned significant minuses, both down over 30%. Title Jul 95 – Dec 95 Jul 96 – Dec 96 Actual Change % Change 90 Minutes 68,961 43,005 -25,956 -37.64 Four Four… Continue reading July – December 1996 ABC Figures – Football Sector
The Radio Authority has published its Quarterly Bulletin for the fourth quarter of 1996.During this period, the Authority received 80 programming complaints; 12 of these were upheld. 106 complaints about advertising and sponsorship issues were also made to the Authority in this time; 27 of these complaints were upheld.Sanctions were imposed on a number of… Continue reading Radio Authority Quarterly Bulletin
Corporate Money has announced the 25 City PR firms of 1996. The league table is compiled on the basis of the value of deals made last year in the area of bids, mergers, demergers and disposals advice.Brunswick took first place in the deals’ league, having advised on a total of 40 deals last year with… Continue reading Top 25 PR Firms
Trouble is the newly-launched cable channel catering exclusively for teenagers. It claims to provide eight hours of on-the-ball programming from mid-day to 8pm. Trouble will precede Bravo, which is also being revamped to target at a younger, male audience with weirder programmes.Trouble’s schedule is made up of soaps, like Heartbreak High and Saved By The… Continue reading Get Into Trouble
According to the latest July – December figures by far the best performance came from Internet magazine with a year on year increase of 22.7%. Amongst other titles in the sector reporting only Computer Buyer, Computer Shopper, PC Gamer and PC Pro show increases.The worst performances came from Amiga Format and CD Rom Today, both… Continue reading Computer Magazines July – December 1996 ABC Figures
Media planners and buyers believe that the NRS’s new supplement readership data will allow them to negotiate lower rates for supplements because it will show much lower figures than for the parent newspaper – the benchmark by which supplement rates have been traded in the past. Sections of the industry therefore believe that the new… Continue reading NRS Sectional Figures Awaited With Interest By Planners
