More Newsline articles

On 1 April the White House confirmed that President Bill Clinton has requested the Federal Communications Commission (FCC) to study the possibility of sharply restricting or banning spirits advertising on TV.

Average weekly cinema admissions fell 18.6% year on year in February to a figure of 2.53 million, according to the Cinema Advertising Association. This is compared to 3.11m in February last year. The total for the month was 10.122m, compared to 12.882 in 1996.Films in February included Sleepers, Evita, Shine and First Wives Club.The latest… Continue reading Cinema Admissions Fall Almost 19% In February

This week saw the second leg of both Champions League matches recently featured in Newsline‘s Programme Analysis of Live Football matches Programme Analysis: Live Football Matches W/E 09/03/97. This time both Newcastle and Manchester United played away, but still managed to achieve respectable audience figures. Manchester United verses Portuguese team FC Porto was watched by… Continue reading TV Viewing Summary W/E 23/03/97

IPC’s Music and Sport Group has announced a major restructure of its advertising sales operation. Siobhan Fitzpatrick is promoted to the key role of ad manager of IPC’s men’s lifestyle titles, including Eat Soup and Loaded, from ad manager for Vox, while Bruce Sandell is promoted to ad manager of the group’s new music and… Continue reading IPC Announces Advertising Restructure

Channel 5 was celebrating yesterday, having captured 5.8% of the prime time audience. Agency estimates show that 2.6 million people tuned into 5’s opening show on Sunday night and 1.8 million viewers stayed on to watch the first episode of the channel’s soap Family Affairs.Viewing Figures For Channel 5’s First Hour On Air Time Adults… Continue reading Channel 5 Pleased As Punch

Jessica Larive’s report on the Green Paper on Commercial Communications is now scheduled to be presented at the European Parliament’s Economic and Monetary Affairs Committee meeting on 21/22 April; its adoption in committee stage has been postponed until 21/22 May. Adoption of the draft report by the EP is expected to take place during the… Continue reading EU: Larive Report To Be Presented

On 26 March the Independent Television Commission – which oversees commercial broadcasting – published its new code of sponsorship, which takes effect immediately. The rules have been adjusted in order, says the ITC, to make it “possible to widen the scope for sponsorship without the risk of sponsors excessively diverting the editorial agenda for commercial… Continue reading UK: ITC Adjusts Sponsorship Code

BBC Online’s first commercial Web site, www.topgear.com, goes live on 9 April 1997.The Top Gear Magazine site will offer SuperTest, an interactive ride with Jeremy Clarkson, as he road tests his favourite sports cars. This game comes complete with video-clips, photos, specs and the all important speedometer, as well as authentic engine sounds.There will also… Continue reading Top Gear Arrives On The Super Highway

The Federal Communications Commission Office of Plans and Policy (OPP) has published a working paper analysing the implications of the Internet for telecommunications policy. The basic argument of Working Paper No. 29 – “Digital Tornado, The Internet and Telecommunications Policy”, is that the FCC and other government agencies should desist from attempting to regulate the… Continue reading US: FCC looks into the Internet

NRS figures for September 1996 to February 1997 show that The Sunday Telegraph has seen the largest increase year-on-year, with readership growing 17.22% to 2,192,000.Sept ’96 – Feb ’97 NRS Readership Comparisons Title Sep 95 – Feb 96 Sep 96 – Feb 97 Actual Change % Change Sunday Telegraph 1,870,000 2,192,000 322,000 17.22 Times 1,637,000… Continue reading National Newspapers NRS – February