The Independent has launched its stand-alone media section today. A review will appear on Newsline.Channel 5 is launching its long-awaited programme schedule on Tuesday; a full report will be available on Wednesday’s Newsline.Wednesday will also see the release of WPP’s full-year results. Analysts are forecasting pre-tax profits of around £150 million, up £113 million year-on-year.It… Continue reading The Week Ahead
Media group Pearson appeared a takeover target at the weekend after its shareprice staged a comeback on Friday, despite problems at its USA Penguin department.Stocks fell to 690p on Thursday before climbing to 757.5p by the close of trading on Friday. The City saw this as an indication that a move was about to be… Continue reading Pearson Seen As Takeover Target
The Independent has launched a direct mailing scheme which will offer around 215,000 consumers in London the chance of getting the paper free for two weeks.Potential readers will receive coupons through the post which they can exchange for free copies of the title at their newsagents. The offer began at the weekend and will run… Continue reading Independent Launches Direct Mail Offer
According to unofficial live data, the second Wednesday evening lottery draw was watched by 6.4 million viewers. This compares to a figure of 10.8 million for the week before.The latest Television data can be accessed by subscribers by clicking here.
The Independent today re-launched its media section as a stand-alone supplement. Media+ supplement appears on a Monday in direct competition with The Guardian’s media pages which were converted into a separate section a few week ago *Supplement Review – Media Guardian. This move has sparked-off The Guardian’s current ad campaign where The Guardian accuses The… Continue reading Supplement Review – Media Independent
The Council of Europe’s standing committee on Transfrontier Television, which over the past year has been considering the issue of virtual advertising (the use of virtual image-making technology in advertising), has now formed a Draft Opinion on the issue, to be discussed at the committee’s meeting on 20-21 March. States that are party to the… Continue reading EU: Draft Opinion On Virtual Advertising
In Spain, the row between digital broadcasters and central government has deteriorated. Legislation has already been approved by the cabinet to prevent companies running pay-TV stations from having exclusive rights to broadcast football matches. Grupo Prisa, which has pioneered pay-TV in Spain and which has recently launched the country’s first digital station – Canal Satellite… Continue reading ES: Pay-TV Row Worsens
The long-standing tight state control over Austria’s television and radio broadcasting appears to be headed for the scrap-heap, following the publication on 19 February of a draft law on radio, cable and satellite broadcasting. Austria has two state-owned terrestrial TV channels, ORF1 and ORF2. Competing cable and satellite broadcasters based in Germany broadcast into Austria,… Continue reading OS: Legislative Threat To State Monopoly
The Mirror Group is rearranging its display sales team. The People’s ad manager, Phil O’Hara has moved to head of client sales. O’Hara now has chief responsibility for the finance, holiday, insert, motoring and client category teams. He will also supervise the new advertisement feature group, headed by former promotions group manager, Roz Collier.Jane Candish,… Continue reading More Moves In Sales
