The Canadian company Tri-Vision Electronics – which specialises in producing remote control devices – is reported to have purchased (for an unspecified sum) the worldwide rights to exploit the V-chip, the technological filtering device, from its inventor, Professor Tim Collins.
On 10 February the US Food and Drug Administration (FDA) – which in 1995 began an active campaign to exert its authority over the tobacco industry, seeking to implement a wide-ranging package of anti-tobacco measures, including severe restrictions on advertising and marketing – faces a key stage in a legal action brought against it by… Continue reading US: FDA Faces Legal Action
Kellogg’s is reported to have signed a multi-million pound sponsorship and marketing deal with Virgin Radio .Russ and Jono are starting their day with Kellogg’s cornflakes as the cereal becomes the breakfast show sponsor. Live mentions and promotions of the brand are already on-air; further joint promotions are expected to be broadcast within the next… Continue reading Virgin Radio Do Deal With Cornflakes
£400 million was spent on outdoor advertising in 1996. According to Concord’s Outdoor Trends Survey, this figure represents 6% of total display advertising.The survey also reported that tobacco spending on outdoor advertising fell, while spending on alcoholic drinks remained stable.Concord: 0171 543 4444
The Guardian has created a new post, editor of the Electronic Guardian. Ian Katz, formerly the paper’s New York correspondent, has been appointed to the position. Katz will be responsible for editing The Guardian’s on-line publications.Alan Rusbridger, editor of The Guardian, said: “The conventional thing has been to appoint an anorak. The Guardian felt the… Continue reading New Editor At The Guardian
The EP Environment Committee has debated a draft opinion on the Green Paper on Commercial Communications (GPCC), which supports the liberalising trend set out in the Green Paper, and endorses the Commission’s approach to policy and the regulation of advertising.The Culture Committee of the European Parliament has also given its draft opinion on the Green… Continue reading EU: EP Committee Opinions On GPCC
Associated Newspapers’ ad directory is now up and running. The directory, which is run by Associated Electronic Publishing, aims to make advertising on the Net more effective. It is also intended to make it easier for users to find British sites. Advertisers already signed up include Microsoft and British Telecom. Software has been designed to… Continue reading Associated Expand On-Line Business
The BBC, BSkyB, Carlton and Granada have united to submit a joint-bid for the right to broadcast digital terrestrial television in the UK. The £300 million deal has been submitted to the ITC and marks the start of a unique commercial partnership between the four organisations.The new alliance is called the British Digital Broadcasting Consortium.… Continue reading TV Giants Submit Joint Bid For Digital Power
The Express is reported to have increased its circulation last Saturday by 400,000 year-on-year as a result of its price cut to 20p. This takes its sales to 1.77m copies and would be a welcome boost to an otherwise struggling circulation.…The Independent On Sunday has apparently put on 10,000 copies, an increase of 3.8%, after… Continue reading Sales Increases Claimed For Express And IoS
Gruner and Jahr are creating a new home interest title called Your Home. It will compete with House Beautiful andIdeal Home. There is, as yet, no further information on the title.John Brown Contract Publishing has landed the contract to produce Debenhams’ in-store magazine. Debenhams Magazine will be published three times a year with an initial… Continue reading New Magazines
