TV viewers have mixed feelings about Channel 5 and its proposed programme line-up. Viewers are also apathetic about retuning but are looking forward to a nightly 9pm movie, according to new research by CIA MediaLab.In terms of programming, C5’s soap opera, Family Affairs, faces an uphill battle as 76% of TV viewers surveyed say they… Continue reading Poll Reveals Mixed Feelings About C5
http://www.isba.org.ukThe Incorporated Society of British Advertisers, ISBA, set-up in 1990, has always embraced new forms of marketing communication, and the organisation has just gone on-line.The site, designed by MediaTel, is easy to navigate and clearly laid-out. There are two sections to the site, for members and non-members.The non-members’ pages fill the visitor in on the… Continue reading Web Site Of The Week – ISBA
Midland Independent Newspapers, the regional media group, has announced this morning that its pre-tax profits for 1996 reached £16.6 million, up 4.7% on 1995. Turnover for the year also increased, up from £95.172m to £105.353m.The group said that the year was one of sharp contrasts in its newspaper division. In the first half, newsprint prices… Continue reading Midland Profits Rise To £16.6m
Virgin Radio’s first marketing director, Rhidian Chrichton-Stuart, has left the station after only seven months at the newly created post *Virgin Poach Mirror Man. Chrichton-Stuart will be joining Express Newspapers’ as ad manager.Meanwhile, The Evening Standard’s deputy ad director, Sally Smith is now celebrating her promotion to classified ad director.*Subscribers onlyVirgin Radio: 0171 434 1215Evening… Continue reading Virgin’s Marketing Director Quits
Chelsea Football Club is reported to be negotiating a sponsorship deal with Epson, the printer company. If successful, the £7 million deal will begin next season. The current sponsor, Scottish Courage’s Coors Lager, has decided not to renew the contract.Chelsea Football Club: 0171 385 5545
GMTV and IPC Magazines have today announced that they are to launch a joint venture magazine at the end of April.GMTV Magazine will be a monthly glossy containing detailed information on programme items covered on GMTV as well as a strong mix of health, cooking and celebrity articles. Aimed at the station’s core audience, C2DE… Continue reading GMTV And IPC Join To Launch Magazine
Channel 4’s Spring schedule emerged into the media limelight yesterday; the mix of challenging documentaries, new comedy, in-depth dramas and soft-porn guarantees another provocative line-up.The new package demonstrates that 4 remains committed to new, quality drama. Alan Bleasdale brings his unique voice to the genre of the mystery detective story in a five-part series Melissa.… Continue reading Spring In At 4
ITV has written to European Commissioners expressing concern about a proposed Directive on Media Concentration and Pluralism, which will be discussed at today’s meeting of the Commission.“The Current proposals are very damaging”, said Barry Cox, director of the ITV Association, “If Commissioners agree them as currently drafted, they will pose a serious threat to the… Continue reading ITV Goes To EU
Two Way TV, a system that allows viewers to take part in their favourite quiz, sports and magazine shows from the comfort of their own homes *Interactive TV Gets Investment Boost, is to launch in the Central region on March 15. Shows being offered are reported to include Family Fortunes, Top Gear and The Great… Continue reading Two Way TV Tunes In
Youth cable channel Rapture is set to launch “very soon” according to a company spokesman. The channel, which was first announced in 1995 and due to launch in April last year, has been delayed numerous times.Newsline was told that the delay is not due to financial or carriage problems but is more to do with… Continue reading Rapture To Launch “Very Soon”
