AMRA Ltd, the regional newspaper sales house, has won its first Irish newspaper account. The Irish Sunday Tribune has a 63% ABC1 readership, including 30% pure AB’s.Penny Lee, director of AMRA said: “We are confident that the paper offers untapped potential for a wide range of display and recruitment advertisers. A key area will be… Continue reading AMRA Wins Irish Press Account
The Adscene Group plc has released its results for the half year ending 30 November 1996.During this period turnover increased by 28%, to £28.76 million. Despite the high cost of newsprint and the difficult commercial printing market, operating profit rose by 10%. Publishing turnover rose by 78% following the full contribution from the 1995 acquisitions,… Continue reading Adscene Turnover Increases To £28 Million
The latest Rajar figures reveal that the BBC has extended its lead over commercial radio to 1.3%. The BBC obtained 49.6% of total audience share, compared with commercial radio’s 48.3%. BBC’s radio share is up more than 2% year-on-year.Year-on-year each of the five BBC national networks experienced a share rise. Radio 1’s share is up… Continue reading Q4 Rajar Figures: National Radio Stations
The national newspaper ABCs are out for January, the figures show that the Sunday Telegraph has had the biggest year-on-year increase with a rise of 218,073 giving a percentage change of 32.12%, this was followed by the Daily Telegraph which had an increase of 8.45%.The newspaper which has fallen the most is the Sun which… Continue reading National Newspaper January 1997 ABCs
It is rumoured that Channel 5 is hoping to poach Brookside from Channel 4. Channel 5 is reported to have offered Phil Redmond, the executive producer of the long-running soap, £25 million to defect. Channel 5 also wants to add an extra two episodes to the thrice weekly soap.Mal Young, the former producer of Brookside,… Continue reading Brookside Could Move Across The Channels
The ITC has appointed 5 new members to its Advertising Advisory Committee. The new members are:Stephen Carter, managing director of J Walter Thompson; he will be representing the Institute of Practitioners in Advertising, IPA.Stewart Butterfield, sales and marketing director of Channel 4, has been appointed in his capacity as chairman of the Broadcast Advertising Clearance… Continue reading ITC Appoints New Members
The Institute of Practitioners in Advertising has submitted new evidence to the National Heritage Committee for its review on the future of the BBC and other broadcasting issues.The IPA has drawn attention to the television-cost-inflation rate. This rate has out-run inflation by nearly three to one since 1992. The IPA claims that this rise is… Continue reading IPA Report On The Future Of The BBC
Figures just out from the Radio Advertising Bureau show that commercial radio’s share of display advertising revenue continues to soar. It reached 4.9% for July to September 1996. This is the highest share ever recorded by the medium. The previous record share in one quarter stood at 4.7%; this was achieved in July to September… Continue reading Commercial Radio Achieves Record Share Of Ad Revenue
1996 was another year of steady growth for the number of homes that could receive Cable and Satellite. The ITC’s October analysis of the Cable industry showed that the number of homes passed has grown by 2 million over the last year from 6.18 million to 8.22 million though the penetration rate grew by only… Continue reading Cable And Satellite Round-Up 1996
The Independent Television Commission – which regulates commercial television broadcasters in Britain – has amended its Code of Advertising Standards and Practice. Rule 5 – the main purpose of which is to ensure that viewers are clearly aware of distinctions between programmes and advertising, and between advertisements and sponsorship credits – has been amended thus:… Continue reading UK: ITC Amends Advertising Codes
