The national newspaper ABCs are out for January, the figures show that the Sunday Telegraph has had the biggest year-on-year increase with a rise of 218,073 giving a percentage change of 32.12%, this was followed by the Daily Telegraph which had an increase of 8.45%.The newspaper which has fallen the most is the Sun which… Continue reading National Newspaper January 1997 ABCs
It is rumoured that Channel 5 is hoping to poach Brookside from Channel 4. Channel 5 is reported to have offered Phil Redmond, the executive producer of the long-running soap, £25 million to defect. Channel 5 also wants to add an extra two episodes to the thrice weekly soap.Mal Young, the former producer of Brookside,… Continue reading Brookside Could Move Across The Channels
The ITC has appointed 5 new members to its Advertising Advisory Committee. The new members are:Stephen Carter, managing director of J Walter Thompson; he will be representing the Institute of Practitioners in Advertising, IPA.Stewart Butterfield, sales and marketing director of Channel 4, has been appointed in his capacity as chairman of the Broadcast Advertising Clearance… Continue reading ITC Appoints New Members
The Institute of Practitioners in Advertising has submitted new evidence to the National Heritage Committee for its review on the future of the BBC and other broadcasting issues.The IPA has drawn attention to the television-cost-inflation rate. This rate has out-run inflation by nearly three to one since 1992. The IPA claims that this rise is… Continue reading IPA Report On The Future Of The BBC
Figures just out from the Radio Advertising Bureau show that commercial radio’s share of display advertising revenue continues to soar. It reached 4.9% for July to September 1996. This is the highest share ever recorded by the medium. The previous record share in one quarter stood at 4.7%; this was achieved in July to September… Continue reading Commercial Radio Achieves Record Share Of Ad Revenue
1996 was another year of steady growth for the number of homes that could receive Cable and Satellite. The ITC’s October analysis of the Cable industry showed that the number of homes passed has grown by 2 million over the last year from 6.18 million to 8.22 million though the penetration rate grew by only… Continue reading Cable And Satellite Round-Up 1996
Total hours listened to radio in the London region has fallen for the majority of the commercial radio stations. For the second Rajar quarter in a row, Sunrise radio has recorded the biggest fall, down by 43.87% in comparison to Rajar Quarter 4 1995. The total hours listened to Sunrise Radio are 4.18 million for… Continue reading Q4 Rajar Figures: London Stations
£400 million was spent on outdoor advertising in 1996. According to Concord’s Outdoor Trends Survey, this figure represents 6% of total display advertising.The survey also reported that tobacco spending on outdoor advertising fell, while spending on alcoholic drinks remained stable.Concord: 0171 543 4444
The Guardian has created a new post, editor of the Electronic Guardian. Ian Katz, formerly the paper’s New York correspondent, has been appointed to the position. Katz will be responsible for editing The Guardian’s on-line publications.Alan Rusbridger, editor of The Guardian, said: “The conventional thing has been to appoint an anorak. The Guardian felt the… Continue reading New Editor At The Guardian
The EP Environment Committee has debated a draft opinion on the Green Paper on Commercial Communications (GPCC), which supports the liberalising trend set out in the Green Paper, and endorses the Commission’s approach to policy and the regulation of advertising.The Culture Committee of the European Parliament has also given its draft opinion on the Green… Continue reading EU: EP Committee Opinions On GPCC
