The UK’s largest TV air-time sales house, TSMS, is launching a new media sales and marketing house aimed at the interactive market. The new division, TSMS Interactive or TSMSi, is hoping to help advertisers promote their interactive media. TSMSi will be concerned with the Internet, CD-Roms, interactive TV, company Intranets and kiosks. The new division… Continue reading TSMS Goes Interactive
The television sector was again the focus of market attention due to its plans, or lack of, for terrestrial digital TV.At the start of the week those broadcasters not involved in the consortiums again experienced large price drops: Scottish Television fell 81.5p to 546p, Yorkshire-Tyne Tees dropped 80p to 1,102.5p, HTV lost 30p and Ulster… Continue reading Sharewatch W/E 07/02/97
The latest Rajar figures reveal that the BBC has extended its lead over commercial radio to 1.3%. The BBC obtained 49.6% of total audience share, compared with commercial radio’s 48.3%. BBC’s radio share is up more than 2% year-on-year.Radio 1’s reach was down to 10.7 million from 11.2 million in the previous quarter while Radio… Continue reading Q4 Rajar Figures – Summary
David Jason makes a welcome return to ITV this week with the new series of A Touch Of Frost soaring straight into the top ten with an audience of 16.75 million. ITV drama is continuing to grow in standing, with Frost merely following up the progress which London’s Burning made in its last series. The… Continue reading TV Viewing Summary W/E 09/02/97
Emap Elan is set to produce a male version of Elle which will be included as a supplement in the magazine this April. It will have a lifestyle content targeted at men aged 20-30 and it is believed that if successful it will be launched as a stand-alone title, probably called Elle Men.…Emap Elan is… Continue reading Emap Elan To Experiment With New Titles
Television subscriptions will become a more important source of income to the UK’s television industry than advertising by the year 2000. This is the conclusion of a report from Datamonitor.The report, IT in UK Media 1996-2001: Moving Towards Holistic Systems, estimates that subscription revenue, including pay-TV and video-on-demand, will increase in the television industry by… Continue reading Pay TV Set For Rapid Growth
The results of an outdoor advertising survey show that clothing advertisers like Nike and Burton doubled their annual poster spend last year to £8.4 million. It is reported, in MediaWeek, that the research, carried out by Poster Publicity and Media Monitoring Services, reveals that the clothing sector is now one of the top-ten outdoor advertising… Continue reading Star Bill-Board Spenders
The new Wednesday evening Lottery draw on BBC1 was shown this week and unofficial overnights suggest it was watched by 10.8m viewers. The Saturday Lottery slot attracted 12.43 million on 25 January, though the first ever draw was watched by almost 22m.The latest Television data can be accessed by subscribers by clicking here.
Channel 5 may not have hit the air-waves yet, but it has just gone on-line. to find out what to expect of the new channel key in http://www.channel5.co.uk/home.html. A review is available on Newsline Web-Site Of The Week – Channel 5Another broadcaster who has decided to experiment with the web before taking to the air… Continue reading Web Round Up – W/E 14/2/97
Stockbroker Panmure Gordon has upgraded its profit expectations for next year for Midland Independent and Southern Newspapers. The broker tips both companies’ shares as ‘good’ investments.Panmure Gordon has raised its pre-tax forecast on MIN to £20.2 million, a rise of £4.2 million on the 1996 estimation. The broker predicts that Southern’s profits will increase by… Continue reading High Expectations For Midland Independent And Southern Newspapers
