Bacardi-Martini has aborted a major advertising campaign in Australia to promote a new product called Bacardi Limon, a lemon-flavoured alcoholic drink. The campaign, which was due to kick off in February, featured “aroma dispensers”, placed in bus and tram shelters in four major cities – Adelaide, Brisbane, Melbourne and Sydney. The idea of the dispensers… Continue reading AUS: Ad Campaign Pressured Out
Following the EP Legal Affairs Committee’s vote on the ISDN proposals in December, the Medina report was adopted by the Parliament on 16 January 1997 with 11 amendments. The Commission has been asked to write an opinion on these amendments, some of which are very unhelpful to the direct marketing industry. For example, the text… Continue reading Eu: Isdn Directive
The announcement on Friday that BSkyB was joining forces with Granada and Carlton to launch a digital television service has been given a cautious welcome from the weekend’s broadsheets. The extra choice for viewers has been universally praised though concerns about the quality of programming and especially Rupert Murdoch’s intentions have been raised.The plans would… Continue reading Digital Plans Given Cautious Welcome
The Institute of Practitioners in Advertising (IPA) has complained to the UK government about TV advertising costs and the role of the BBC, the state-funded broadcaster. The IPA says that it filed a report in January with the Department of National Heritage – which has overall responsibility for broadcasting – arguing that advertising costs on… Continue reading UK: IPA Criticises Ad Inflation
The Broadcasters Audience Research Board has chosen a research method for measuring Channel 5 audience figures. However, ITV is not happy with the method being proposed. The separate ITV sales houses are worried that it will fail to provide an accurate reflection of viewing in each area and each type of audience, for example 16-34… Continue reading ITV Express Concern To BARB
TMD Carat has confirmed that it is to merge with YMG Carat after parent company Carat UK decided that the two operations would perform better as a single outfit.YMG’s billings will add around £35 million to TMD’s £440 million, though there is concern that there will be some conflict between clients. Associated Newspapers’ Evening Standard,… Continue reading Carat Media Outfits Merge
Two agencies dominated this year’s Regional Press Advertising Awards ceremony; CIA Medianetwork and Duckworth Finn Grubb Water were the judges’ favourites. The two agencies picked up three gold awards for their joint-work on Daewoo. The car company’s advertising campaign took awards for Campaign of the Year, Best Use of the Regional Press by a new… Continue reading The Regional Press Advertising Awards
Associated Newspapers’ ad directory is now up and running. The directory, which is run by Associated Electronic Publishing, aims to make advertising on the Net more effective. It is also intended to make it easier for users to find British sites. Advertisers already signed up include Microsoft and British Telecom. Software has been designed to… Continue reading Associated Expand On-Line Business
The BBC, BSkyB, Carlton and Granada have united to submit a joint-bid for the right to broadcast digital terrestrial television in the UK. The £300 million deal has been submitted to the ITC and marks the start of a unique commercial partnership between the four organisations.The new alliance is called the British Digital Broadcasting Consortium.… Continue reading TV Giants Submit Joint Bid For Digital Power
The Express is reported to have increased its circulation last Saturday by 400,000 year-on-year as a result of its price cut to 20p. This takes its sales to 1.77m copies and would be a welcome boost to an otherwise struggling circulation.…The Independent On Sunday has apparently put on 10,000 copies, an increase of 3.8%, after… Continue reading Sales Increases Claimed For Express And IoS
